Download and subscribe to access CLEVER's Influencer Measurement: The Good, The Bad,
& the Totally Fake.


Get the no-BS meaning of measurement buzzwords that vendors love to use but almost never explain. With close to a decade of experience, data from thousands of programs with Fortune 500 brands, and sophisticated social listening tools—CLEVER helps brands understand measurement at every phase of the purchase funnel. 


This paper covers:

  • Explanations for most misleading and confusing measurement terms across the funnel
  • Clarification how brands should apply certain metrics to show success
  • Key questions to ask your vendors, and measurement pitfalls to watch out for

The Good, The Bad, & the Totally Fake