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ABOUT US

  • ABOUT US THEN
    CLEVER was founded in 2009 when, as influencers ourselves, we knew we were best positioned to help brands tell their stories. We built CLEVER to do just that.
     
    If you are at all familiar with how influencer marketing is practiced in 2021, it’s because of the foundation we helped pioneer.
     
    We couldn't be prouder.
  • ABOUT US NOW
    CLEVER is a full-service influencer marketing agency. Our approach is experienced, involved, and very hands-on. 
     
    We handle all the work that goes into influencer programs from start to finish. 
     
    We work with influencers of every level, with a focus on microinfluencers, to offer a full range of programming options. 
     
    If influencers can do it, we can manage it.
  • ABOUT OUR VALUES
    EMPOWER WOMEN
    We support the personal and professional goals of female entrepreneurs, which is how we view every creator we work with and how we approach managing our team.

    BE AUTHENTIC

    The entire influencer marketing industry is predicated on realness. Audiences only trust creators who are honest and relatable. We therefore encourage everyone — our staff and our influencers — to show up as their most authentic selves.

     

    BE EXCEPTIONAL
    Being exceptional means being willing to stand out. Being exceptional is doing things worth talking about. Being exceptional takes courage — to be first, to be wrong — and it takes imagination. When we really put ourselves into our work, we take our programs from effective to exceptional.
  • ABOUT DIVERSITY, EQUITY & INCLUSION

    At CLEVER we:

    • Notice, name, and dismantle systems of white supremacy, patriarchy, ableism, and other forms oppression that have excluded and continue to exclude people from the field.
    • Increase representation of Black, Indigenous, and Non-Black people of color (in all of their intersectional identities) at CLEVER and throughout the influencer marketing industry.
    • Shift power, money, and resources in ways that create increased equity for Black and Indigenous influencers and content creators.
    • Partner with brands at every stage of their social impact journey to access the scope and power of influencers to create activations that live up to their values.