Blockchain is all the rage these days, but don’t believe the hype—at least not as far as influencer marketing is concerned. In his most recent Adweek op-ed, CLEVER VP of Technology, Jody Hart, says blockchain might seem like it will magically transform the influencer marketing industry, but…yeah, no. Without actual evidence to back up any blockchain+influencer marketing claims, we’ll continue focusing on servicing actual client needs. Technology is an important part of any influencer marketing program, but so far, blockchain has yet to prove its influencer marketing worth. Read on to learn more about Jody’s thoughts on blockchain and influencer marketing:

#influencermarketing #blockchain