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Meet CLEVER Influencers — Rosanna & Winston Javier

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CLEVER’s June Featured Influencer brings you Rosanna & Winston Javier, the NYC-based power-blogging-couple behind Glam Dapper! With a blog name that says it all, Glam Dapper is the ultimate online style-driven destination. Looking to glam things up a bit? Rosanna has all the inspiration you need! Feeling extra dapper? Winston is right there with you (and maybe a step ahead!). But, the fun doesn’t stop at fashion with Glam Dapper — Winston and Rosanna Read Full Post »

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‘From Influencer to Project Manager: 5 Things I’ve Learned’ by Tori Canonge

THE C* WORD GUEST AUTHOR: TORI CANONGE

Three years ago, I jumped head-first into the world of Influencer Marketing by becoming a blogger. I spent all my free time learning basic HTML, social media marketing, and finding my direction. After about a year, I realized that I could do so much more with my blog—like make some side income through sponsored posts.

Next, I became a member of Influencer Marketing platforms—including CLEVER!—and I was surprised Read Full Post »

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‘Why Being Uncomfortable Is a Good Thing’ by Ashley James

THE C* WORD GUEST AUTHOR: ASHLEY JAMES

Cushy, effortless, and blissfully stress-free, leading a comfortable life sounds pretty golden, right? I hate to burst that chill bubble of yours, but being comfortable is out and getting uncomfortable is in—that is, if you want to get the most out of life.

No matter what stage of your career (or life!) you’re in, if you happen to find yourself in a state where everything seems to Read Full Post »

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Meet CLEVER Influencer — Amy Boyle

This month’s featured blogger is Amy Boyle of 11 Magnolia Lane — or, as we like to call it: DIY & Home Decor heaven! Using their experience as event planners, Amy and her blogging partner, Christy, keep their site stocked with fresh ideas. Having moved around a lot, they are both pros at making a new house feel like home. So, they know how to get creative, make a space gorgeous, and (most importantly) not Read Full Post »

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A rebuttal to Steve Connelly: Remote talent can define culture — Cat Lincoln for Campaign US

Recently, Campaign US ran Why working from home kills culture”, a piece penned by Steve Connelly, president of a Boston-based advertising agency. And this virtual workforce had a few thoughts and feelings to share with Mr. Connelly.

Now live on Campaign US,A rebuttal to Steve Connelly: Remote talent can define culture”, CLEVER CEO & Founder, Cat Lincoln, speaks to the innovative HR practices (we’re looking at you, “Read Full Post »

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Kristy Sammis x CLEVER Influencer, Marie Denee, on Shea Moisture for Adweek

“Wow, okay – so guys, listen, we really f-ed this one up” is the first line you’ll read in SheaMoisture’s Instagram-issued apology in response to their new ad which loyal customers felt alienated their core audience: women of color. We’re super excited to share Adweek’s article which not only features insight on the “strikingly tone-deaf” marketing shift from CLEVER Founder & Chief Innovation Officer, Kristy Sammis, but also an influencer we love and Read Full Post »

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FTC Crackdown: Honest, Sponsored Content Is Authentic Content” – CLEVER for Campaign Magazine

Vague captions and hidden #ad hashtags are no longer going to cut it when it comes to Influencers identifying sponsored content.

This week, the FTC laid down the law sending letters to 90 celebrities in violation of disclosure guidelines. The industry reacted, and Campaign turned to CLEVER Founder, Kristy Sammis, for her expert opinion on the FTC’s action, thoughts on how authenticity can still thrive under the guidelines, and who is responsible for meeting sponsored Read Full Post »

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When Success Looks Questionable, Fake It ’Til You Make It

CLEVER CEO & FOUNDER, CAT LINCOLN, FOR FORTUNE.COM’S Entrepreneur Insiders network

If you don’t get freaked out once in awhile, you’re probably coasting—at least a little. And yes, that means that sometimes you’re going to flounder and struggle. But if you expect some discomfort to be part of the process, there are several ways you can plan ahead to deal with hard times:

Use your support
First and foremost, have your support system in … Read Full Post »

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Meet CLEVER Influencer — Wendy Polisi

Do you love approachable, healthy recipes that are deliciously drool-worthy? What about organic DIY beauty hacks? Oh, you like home decor and parenting pro-tips, as well? Then this month’s featured influencer, Wendy Polisi, is your dream come true! We love working with Wendy because, not only does she produce amazing content in each and every post, but she always brings a unique and inspiring perspective that only a health-focused mom and foodie extraordinaire can Read Full Post »

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Go Small Or Go Home: Micro-Influencers Are Crushing It

Ad Age Oped authored by CLEVER Founder & Chief Innovation Officer, Kristy Sammis

Influencer marketing is booming, and while there’s still much debate over industry standards and best practices, one thing is clear: micro-influencers are the “it girl” of 2017.

Even in last week’s Ad Age thought piece, “In Defense of the Celebrity Influencer,” author Seth Kean identifies micro-influencers as “advertisers’ new social media darlings.”

There’s a reason for this. Micro-influencers are small … Read Full Post »

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