The C* Word

  • In The Know Mom


Dear Industry Insiders,

At CLEVER, our mission is to #KeepItReal. (Our tagline is Real. At Scale. Because that is what influencer marketing is all about.)

This means we are constantly fighting misconceptions propagated by other vendors, especially when it comes to measurement tactics and industry analytics. But when I recently spoke to an analytics provider who purposely misled me about their data, we decided enough is enough.

Here’s what happened:

“Actual Impressions” is a very Read Full Post »


Industry insight: what brands should do about the NRA

Our founder and president, Stefania Pomponi. had the opportunity to share her opinion regarding brands and the NRA with a journalist from The Drum this week. Please check out her full thoughts (expanded from the quote included in the article), and the entire article below!

“Consumer trust in brands is at an all-time low. More than ever consumers want to know if companies and their executives share their values. Brands need to be transparent … Read Full Post »


Fake Followers? We’ve Been Crushing Them Since Day One

A recent New York Times article surfaced a practice that has concerned us since we started CLEVER almost nine years ago: influencers paying for social media followers.

This is one of the most discussed topics when we meet with clients. My co-founders and I have been in this industry for 15 years now–we helped to build it as we know it–and in terms of bought (or bot!) followers, we have seen it all. This is Read Full Post »


We take security very seriously at CLEVER

You may have seen the news today that private information from over 12,000 prominent social media influencers across various social media platforms were exposed last month by a data breach at a marketing firm that pairs influencers with brands.

We want you to know we take security very seriously at CLEVER.

These days, every organization faces a constant barrage of security challenges from hackers and bugs, but an under-discussed area of data security is people. Read Full Post »


Eight Women Leaders On Their Mentor’s Best Advice

We’re proud to share that CLEVER CEO, Cat Lincoln, is one of eight women leaders chosen by Forbes to share her perspective on mentoring. Find out how working closely with our VP of Client Services, Edita Rodriguez, changed Cat’s perspective on mentorship and how that makes her a better CEO.


#womeninbusiness #womenCEOs #womenleaders #runitlikeagirl #trustwomenRead Full Post »


Facebook’s News Feed Change Could Bury the Biggest Digital Stars

Facebook algorithm changes have you confused? Don’t worry! #influencers are well-positioned to benefit from these changes! Brands can leverage their trust and engagement to help get their key messaging out, build brand awareness, and drive sales. See what @realclever Founder and Chief Innovation officer has to say in this Business Insider article. Full Post »


Six Ways To Win At Influencer Marketing in 2018

As we begin the new year, every advertising and marketing decision-maker is looking into what’s next: What’s the newest, hottest tech or trend to jump on in 2018? While we’re bound to see new product and service launches that’ll shake our industry, as long as social media reigns supreme, content marketing, targeted advertising, and influencer marketing will need to keep up with finicky and vocal consumer sentiment. This must inform how we do business.

Here Read Full Post »


MEET CLEVER INFLUENCER — Lexie Pyfrom of j’adore lexie couture

This month’s featured blogger is Lexie, the creative genius behind j’adore lexie couture. Femme fashionistas, we may have just found your new happy place! Soft flowing dresses, pink accents, and flowers for days – j’adore lexie couture is our new favorite fairytale-inspired wonderland. With fashion advice and beauty tips galore, Lexie’s blog is full of inspiration to help you get in touch with your inner princess. We love working with Lexie because each posts … Read Full Post »



Consider this OUR “.GIF” TO YOU

If the end of this year has you feeling a little, ah, “ruff” and ready to bring on 2018, you’ve barked up the right tree! Dogs have emerged as the unexpected heroes of social media. Who can resist sweet, smiley, slobbery, snuggly dogs? From “We Rate Dogs” catapulting to nearly 5M followers to myriad tongue-“on”-cheek memes to our very own pet lookbook, dogs were IT in Read Full Post »


CLEVER Ranked #28 out of 360 on the Entrepreneur 360 List? Hell Yeah!

Ending 2017 in style, we’re thrilled to share that CLEVER has been ranked #28 on this year’s Entrepreneur 360 list: THE BEST ENTREPRENEURIAL COMPANIES IN AMERICA.

The coveted list features 360 small businesses who have been recognized for their work in mastering the art and science of growing a business based on: impact, innovation, growth, and leadership.

We’re ready for you, 2018—let’s do this! Check out the entire list HERE!… Read Full Post »