#SocialHour: FTC Guidelines Refresher
• November 14, 2019
The Federal Trade Commission (FTC) recently released an online pamphlet called “Disclosures 101 for Social Media Influencers.” This pamphlet makes it easier for influencers and influencer marketers to understand and digest an otherwise long, detailed version of the FTC’s Endorsement Guides. While none of the guidelines have actually changed, this is a great time for us to share a refresher.
When To Disclose: Influencers must disclose whenever there is a