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Employee Spotlight: Lisa Wilson

Name: Lisa Wilson

Position: Associate Web Support Engineer

Location: Sacramento,CA

What do you do for CLEVER?
I provide tech support for our CLEVER pixel & social media metrics for our members. I also handle any needed basic programming, coding and tech support for CLEVER staff.

How long have you been with CLEVER?
3.5 months.

How did you get into your current position?
Hustle. After 13 years working in medicine as an EMT and paramedic, I … Read Full Post »

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Employee Spotlight: Linda Armstrong

Name: Linda Armstrong

Position: West Coast Sales Representative

Location: San Jose

What do you do for CLEVER?
I help bring clients’ visions to life by working with all of our amazing teams to put together the best programs possible!

How long have you been with CLEVER?
Since July of 2016

How did you get into your current position?
I was lucky enough to be at a women’s luncheon where Cat Lincoln (CLEVER’s CEO) was the … Read Full Post »

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THE IMPORTANCE OF BEING GIRLS

This post is dedicated to Wallie, my co-founder/BFF Stefania’s 12-year-old daughter.

Last week we were thrilled to reveal our new brand and tagline: CLEVER, Real. At Scale.

The response has been overwhelmingly positive. That said, I noticed a perplexing, but sadly unsurprising, reaction from a few people, particularly men, who enthusiastically congratulated us on changing our name from Clever Girls to CLEVER. They specifically mentioned that dropping “Girls” was a GREAT idea. None of them Read Full Post »

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Influencers May Be Ripping You Off — Here’s How We Pick Smarter

Yesterday, this Inc. article showed the marketing world how easy it is to fake a successful social account by buying followers. The journalist shared a fake “high-reach potato influencer” to demonstrate why brands should be wary of unscrupulous influencers who may be “ripping you off.”

The thing is—this totally happens. Everyone in our industry has heard the horror stories, and fielded questions from worried clients. Heck, we’re all aware of the identities of the greatest … Read Full Post »

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Employee Spotlight: Leah Nielsen

Name: Leah Nielsen

Position: Finance Associate

Location: San Ramon, CA

What do you do for CLEVER?

I work with the Finance team helping them with various projects and manage payment of our Clever influencers.

How long have you been with CLEVER? Four years in November.

How did you get into your current position?

I’ve known Elyse (Finance Manager) since high school. Almost 4 years ago, she asked me if I was interested in taking on … Read Full Post »

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THE EVOLUTION OF CLEVER

Today we are proud to announce our major milestone: Clever Girls is now CLEVER. We are THE Influencer Marketing Agency.

With great pride and excitement, Stefania, Kristy and I would like to invite you to visit our new website: realclever.com and see how we’ve updated everything.

This change reflects the way our industry, and our role within it, has evolved. It’s a signal to this world that we’re ready to take our rightful place Read Full Post »

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33 Digital Marketers To Follow Because They Are Ballin’ Out

Yesterday, I read an article entitled Top Digital Marketing Twitter Handles to Follow in 2017, and aside from it being a list of mostly men (really, 18 people listed before even one woman is mentioned, and only 7 total including the author?), it doesn’t reflect the reality of digital marketing as I see it as a founder of CLEVER, a certified-women-owned, award-winning influencer marketing agency. Our company was started by women, employs mostly women, … Read Full Post »

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Blogger Feature: Kileen Valenzuela of Cute and Little

This month’s featured influencer is Kileen Valenzuela of Cute & Little. From Fashion, Beauty, all the way to Recipes and Parenting tips – Cute & Little is full of amazing content! Kileen’s philosophy is simple: sporting a fabulous look has the magical ability to make you feel good, and therefore do good as well. Her blog focuses on making fashion fun and accessible, especially for those on the petite side (she even makes it easy … Read Full Post »

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Employee Spotlight: Kristen Conley

Name: Kristen Conley

Position: Designer

Location: San Francisco

What do you do for Clever Girls?

I own the Clever Girls brand standard and work with all departments to keep our materials lookin’ groovy throughout the entire client experience.

How long have you been with CG?

3 years in November (I started 11/12/13).

How did you get into your current position?

I found Clever through a Craigslist ad. One of the requirements listed was PowerPoint, so … Read Full Post »

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Employee Spotlight: Kayla Doty

Name: Kayla Doty

Position: Marketing Associate

Location: Los Angeles

What do you do for Clever Girls?
I help make sure the Clever Girls story sparkles far and wide, whether that’s through engaging social media or stunning marketing materials.

How long have you been with CG?
A year and 3 months!

How did you get into your current position?
My junior year of college, I was looking for a marketing internship. My cousin—a long time Make-A-Wish … Read Full Post »

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