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CLEVER Speaks to the New York Times on PewDiePie & Protecting Your Brand

Let’s say your brand is launching a new marketing initiative with an influencer. You can’t wait to tap their dedicated audience and get your brand out into the world in a fresh, new way. That all sounds great! But, do you really know this influencer? No, not “do you know the size of their following?” but—do you know who they are? Does their content—including previous work—match your brand’s messaging and values? You better do your … Read Full Post »

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Cat Lincoln for Fortune.com: How Women Can Get the Pay Raises Men Do

It’s no secret that the pay gap between men and women still exists, and it’s even bigger if you are a woman of color. Cat Lincoln, CLEVER’s Founder and CEO, isn’t going down without a fight, and her recent thought leadership piece for Fortune—How Women Can Get the Pay Raises Men Do— proves it.

At CLEVER, we are lucky to have three founders advocating for us on a daily basis—a support system that Read Full Post »

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Employee Spotlight: Allison Reidy

Name: Allison Reidy

Position: Business Operations Associate

Location: Oakland, CA

What do you do for CLEVER? I assist with day to day operations and a myriad of tasks: travel coordination for the entire team, meeting and event planning, onboarding new hires, helping the Marketing team, handling our awesome swag – basically making sure you have everything you need to be awesome here at CLEVER! 

How long have you been with CLEVER? Coming up on nine Read Full Post »

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Demystifying Measurement in Influencer Marketing

Influencer marketing works. We know that, and we can prove it. But measuring the success of your brand’s influencer marketing efforts is not cut and dry. And, no, ‘likes’ are not—and will never be—directly correlated to sales. That doesn’t mean your efforts cannot be measured. As unique as influencer marketing is, so are the set of numbers that will come along with it, and the ways in which you will measure, and most importantly—what you … Read Full Post »

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Not Every Woman Sips Rosé on Super Bowl Sunday

Ladies in cyberspace, raise your (virtual) hand if you love yourself some beer! Two hands up if you can get down on a shot (or three) of whiskey, tequila, or Fernet! We see you, female friends, and we get you.

Not every woman is a ‘rosé all day’ type of girl. CLEVER Founders, Stefania Pomponi and Kristy Sammis, raise the question in Food & Drink Magazine: Why do beer and alcohol brands act as Read Full Post »

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Meet CLEVER Influencer — Amanda Batcher

Calling anyone who has ever avoided the kitchen! Amanda Batcher of The Chunky Chef has your back—and she is this month’s featured CLEVER influencer! The Chunky Chef is full of mouth-watering recipes that are easy to follow, and will have you feeling like a gourmet chef in no time. We love working with Amanda because she is never short on creativity and stunning content. A busy mom of 2, Amanda understands the challenges of fitting Read Full Post »

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Employee Spotlight: Alison Kimble

Name: Alison Kimble

Position: Content Strategy Manager

Location: San Francisco

What do you do for CLEVER? I help translate client goals into incredible influencer marketing programs! I work with sales to recommend a custom program to fit each client’s unique needs and audiences. I then package up our program recommendation in a proposal, often with several creative concepts and images from past campaigns that showcase how influencers can bring a brand to life.

How long Read Full Post »

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Employee Spotlight: Ervin Kleitz (Vin) Gonzales

Name: Ervin Kleitz Gonzales

Position: Software Engineer

Location: San Francisco, CA

What do you do for CLEVER? I develop our CLEVER JavaScript applications, help refurbish and optimize the CLEVER pixel, assist the marketing team by driving our Search Engine Optimization efforts, and provide advice and support on anything JavaScript and the Front End.

How long have you been with CLEVER? About a year and 7 months. Can’t believe it’s already been that long!

How did Read Full Post »

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Employee Spotlight: Sarah Matthews

Name: Sarah Matthews

Position: Program Director

Location: New York City

What do you do for CLEVER? I’m a Program Director in the Client and Membership Services department, and I support the project managers in the GLITTER Squad (our squad’s name is in honor of my girl, Mariah). I love what I do because my job involves a lot of problem-solving and working on solutions and processes together as a team. Our department’s goals are all Read Full Post »

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Employee Spotlight: Valerie Hernandez

Name: Valerie Hernandez

Position: Client Services Project Manager

Location: Seattle, Washington

What do you do for CLEVER? I am a Project Manager on the Client Services team at CLEVER. I execute really amazing programs and work directly with our clients to ensure that programs not only meet—but exceed—their expectations!

How long have you been with CLEVER? 9 months—time flies!

How did you get into your current position? Facebook! Stefania posted about new opportunities at CLEVER—I Read Full Post »

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