LIES! DAMNED LIES!
• March 2, 2018
Dear Industry Insiders,
At CLEVER, our mission is to #KeepItReal. (Our tagline is Real. At Scale. Because that is what influencer marketing is all about.)
This means we are constantly fighting misconceptions propagated by other vendors, especially when it comes to measurement tactics and industry analytics. But when I recently spoke to an analytics provider who purposely misled me about their data, we decided enough is enough.
Here’s what happened:
“Actual Impressions” is a very … Read Full Post »