3 Methods to Measure Purchase Intent Across Influencer Campaigns
• October 15, 2018
Influencer marketing drives sales—ROI studies from major brands have proven this again and again. When you engage real people to advocate for your brand, however, the straight line from brand discovery to purchase can become fuzzy, jumping across social channels, search engines, and online and offline brand-owned properties.
At the top of the funnel, reach, potential impressions, and engagements are all perfect indicators of consumer awareness and interest. But further down the funnel, brands can … Read Full Post »