Influencer marketing drives sales—ROI studies from major brands have proven this again and again. When you engage real people to advocate for your brand, however, the straight line from brand discovery to purchase can become fuzzy, jumping across social channels, search engines, and online and offline brand-owned properties.

At the top of the funnel, reach, potential impressions, and engagements are all perfect indicators of consumer awareness and interest. But further down the funnel, brands can … Read Full Post »

This month, we’re featuring This Worthey Life! The dynamic influencer-duo behind this powerhouse of inspiration is Derrick & Tatanisha. Working together, they share their expertise on all things Parenting! That includes delicious recipes, fabulous cocktails, travel tips, and how to navigate the teenage years – each with a few sweet life lessons mixed in, of course! We have loved working with Derrick & Tatanisha, and can always count on them for content that is … Read Full Post »

Carmen Shiu is a six-year CLEVER veteran, project manager, and product developer. She works closely with our tech team and our social media partners to ensure we have the latest understanding and solutions for addressing 1st, 2nd, and 3rd party platform updates.

TL;DR: Domain Authority, a score that predicts how high a website will rank on search engine result pages, is being used as an influencer vetting parameter in our industry. At CLEVER, we … Read Full Post »

Living an entrepreneurial life can be rewarding but it can also mean long hours and overworking to exhaustion. CLEVER Founder and Chief Innovation Officer Kristy Sammis shares her advice with Forbes this week on how to work hard without burning out. For more tips on achieving a balanced, productive life, follow the link. https://clvr.li/2n7VZf1

#influencermarketing #agencylife #likeaboss #entrepreneur #burnout… Read Full Post »

This month’s Featured Influencer is Eileen of The Autism Cafe. If you’ve ever stopped by her blog, then you know that Eileen keeps it REAL – which is why we love her so much! From her parenting journey, to favorite recipes and household products, The Autism Cafe is a peek inside Eileen’s daily life. The best part? She tells it how it is: the good, the bad, and the unbelievably adorable! Between her stunning … Read Full Post »

Our Featured Influencer this month is Katherine Accettura, creator of Lily The Wandering Gypsy – or, as we like to call it, a haven for all the creatives out there! With tips on where (and how!) to travel, mouth-watering recipes, and even party ideas, Lily The Wandering Gypsy really is a glimpse into Katherine’s brilliant mind. With stunning photography that will make you want to join whatever exciting adventure she has just embarked on, Lily … Read Full Post »

CLEVER is honored to partner with Amnesty International and bring attention to a human rights crisis that we need your help amplifying.

The U.S. government has been forcibly separating families seeking safety in the U.S. These families are fleeing persecution and horrific violence, often from Central America. Instead of being able to ask for asylum with dignity and security, they are treated cruelly. Children have been taken from their parents at the border and put … Read Full Post »

Thinking of partnering with a potential influencer marketing partner but don’t know where to start? Let CLEVER help! Our latest piece in Forbes details the ultimate list of questions to ask your potential influencer marketing partner before you sign. Make the process less daunting and ensure your campaigns are successful by following our tips. Read more here: https://clvr.li/2LMvWUL

#influencermarketing… Read Full Post »

This month, we’ve got a double serving of Featured Influencers: Catherine and Tammy Pappas! This mother and daughter duo are the creative powerhouse behind Living The Gourmet. If you believe that the secret to a meaningful gathering lies on the table – then this is the blog for you. Growing up in a traditional Italian home, food has always played a central role in Catherine’s life. She founded Living The Gourmet, with the … Read Full Post »

With 10 different sexual harassment claims filed since May 18, McDonald’s is facing scrutiny for failing to thoroughly respond to its employees’ claims. Stefania Pomponi, CLEVER Founder and CEO, shares with The Street that McDonald’s has some work to do if they want to stand behind their name. Instead of placing blame on the franchisees, McDonald’s must act on a corporate level to provide a culture where employees can speak up and be heard – … Read Full Post »