The C* Word

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#SocialHour: FTC Guidelines Refresher

Image by Klassy Kinks

The Federal Trade Commission (FTC) recently released an online pamphlet called “Disclosures 101 for Social Media Influencers.” This pamphlet makes it easier for influencers and influencer marketers to understand and digest an otherwise long, detailed version of the FTC’s Endorsement Guides. While none of the guidelines have actually changed, this is a great time for us to share a refresher.

TL;DR:

  • When To Disclose: Influencers must disclose whenever there is a

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MEET CLEVER INFLUENCERS – Steve & Jazmin of Travel to Blank

This month, we’re taking a vicarious trip around the world with Travel to Blank! Steve & Jazmin, the blogging power-couple behind Travel to Blank, stumbled upon their passion for blogging when they began recording their travels fresh out of college! Over the past several years, they’ve built an online community and valuable resource for all aspects of travel. From packing guides to itineraries, Travel to Blank will get you ready for your next Read Full Post »

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Ten Years Ago We Started Something CLEVER

…and Influencer Marketing has never been the same!

 

Ten years ago, we started our agency with the belief that real people tell the best brand stories. A decade later, we are still true to that mission.

 

Ten years ago, finding and properly vetting professional influencers was confusing. We built a highly curated influencer network and, in parallel, an agency designed to support and promote their stunning work. 

 

Ten years ago, measuring influencer Read Full Post »

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MEET CLEVER INFLUENCER – Ashley of FabEllis

We’re kicking this fall off fabulously with Ashley, the beauty and the brains behind FabEllis. With a passion for fashion and a genuine love for writing, Ashely forged her own dream job  in the world of fashion blogging after graduating from college. Her unique style and spunky wordsmithing is a surefire way to get your daily inspo! If you haven’t already, stop by her blog for ideas on how to refresh your look or Read Full Post »

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MEET CLEVER INFLUENCER – Maria of Little Tree Vintage

This month we’re embracing all things nostalgic with Maria of  Little Tree Vintage! With a unique style and an eye for nailing chic throwback looks, Little Tree Vintage offers a one-stop-shop for anyone looking to bring a classic touch to their daily lives. Maria started out using blogging as a way to share her personal style and connect with fellow fashionistas – but today, she covers a whole lot more than just fashion! Are Read Full Post »

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Meet #CLEVER10 Instagram Sweepstakes Winner Elaine Rau

We’re celebrating our 10th birthday this year. Ten years ago, the CLEVER founders, Cat, Kristy, and Stefania, started the company with a mission of helping women achieve their personal and professional goals. They believed real people tell the best brand stories. This hasn’t changed in ten years. Ten years ago, Influencer Marketing wasn’t even called Influencer Marketing. We are proud to have spent a decade creating, developing, and leading the industry as we know it.Read Full Post »

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MEET CLEVER INFLUENCER – Keith and Jackie of Superman Cooks

This month we’re whipping up something special with Superman Cooks, a dynamic duo who bring mouth-watering recipes straight to your dinner table! Keith and Jackie are the culinary brains behind this operation. They started their blog after realizing that their shared love for food and combined skill sets were a recipe for success. Keith’s experience as a chef complimented Jackie’s professional eye as a Fashion Designer, and – lucky for us – Superman CooksRead Full Post »

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MEET CLEVER INFLUENCER — Candace of The Beauty Beau

Summer is officially here, and we’re bringing you a dose of sunshine this month with The Beauty Beau! In the true spirit of authenticity, The Beauty Beau began as a way for Candace – the creative force behind The Beauty Beau – to express herself and share her unique style. With roots in fashion blogging, Candace has since expanded to covering topics from every aspect of her life such as the latest beauty trends, Read Full Post »

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A Real (truly real) Look Inside the Booming Industry of Online Influence

Last week, WIRED published an article, “Inside The Weird, And Booming, Industry of Online Influence,” in which the author took a minute snapshot of the industry of influencer marketing (which they dub as “sponcon”) and blew it up to magnify, well, the industry’s flaws. There is a lot of truth to this piece. The amount of sponsored posts in your social media feed is growing. Companies are spending more ad dollars on influencers. And, there Read Full Post »

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MEET CLEVER INFLUENCER — Esperanza of The Urban Darling

We’re starting off this month with a fresh perspective from Esperanza of The Urban Darling! Based out of Portland, OR, Esperanza is an expert when it comes to finding your own voice and letting it shine. Like so many influencers, she started The Urban Darling as a creative outlet to share some of her favorite things with the world. Today she puts her own edgy, unique spin on everything from local Portland travel guides Read Full Post »

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