Advertising Is Really Weird Right Now. Influencer Marketing Isn’t
• April 28, 2020
At the outset, advertising during a global pandemic looks pretty gross. Touting products that consumers can’t safely access let alone afford is a bad idea. It’s crass. Tone-deaf. It feels…yucky.
Besides, no one cares right now. Literally everyone is managing a crisis every day; no one has time to hear about your product’s unique value proposition.
We need to feel supported. We need to feel heard. We need to feel connected.
We need to know … Read Full Post »