The C* Word

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MEET CLEVER INFLUENCER — Candace of The Beauty Beau

Summer is officially here, and we’re bringing you a dose of sunshine this month with The Beauty Beau! In the true spirit of authenticity, The Beauty Beau began as a way for Candace – the creative force behind The Beauty Beau – to express herself and share her unique style. With roots in fashion blogging, Candace has since expanded to covering topics from every aspect of her life such as the latest beauty trends, Read Full Post »

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A Real (truly real) Look Inside the Booming Industry of Online Influence

Last week, WIRED published an article, “Inside The Weird, And Booming, Industry of Online Influence,” in which the author took a minute snapshot of the industry of influencer marketing (which they dub as “sponcon”) and blew it up to magnify, well, the industry’s flaws. There is a lot of truth to this piece. The amount of sponsored posts in your social media feed is growing. Companies are spending more ad dollars on influencers. And, there Read Full Post »

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MEET CLEVER INFLUENCER — Esperanza of The Urban Darling

We’re starting off this month with a fresh perspective from Esperanza of The Urban Darling! Based out of Portland, OR, Esperanza is an expert when it comes to finding your own voice and letting it shine. Like so many influencers, she started The Urban Darling as a creative outlet to share some of her favorite things with the world. Today she puts her own edgy, unique spin on everything from local Portland travel guides Read Full Post »

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Give Love. Give Hope. Give OUT.

Give Love. Give Hope. Give OUT. Join us tomorrow, Thursday, April 18, for Give OUT Day, the national day of giving for the LGBTQ community. We’re so proud to share it’s CLEVER’s fourth year in a row partnering with Horizons Foundation to support Give OUT Day!

 

Give OUT Day is a 24-hour online fundraiser that unites the LGBTQ community to raise critically needed funds to support LGBTQ nonprofits across the US.

 

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MEET CLEVER INFLUENCER — Stephanie of Olive and Tate

Spring has officially sprung – and we’re celebrating the season of all-things-new with our April Featured Influencer, Stephanie of Olive and Tate! If you’ve been bitten by the konmari bug, or just need a spring refresh around your house, Olive and Tate has the inspiration you’ve been looking for. After renovating and flipping five houses (and counting!) Stephanie has more than just a few pro-tips to share on how you can achieve the home Read Full Post »

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Unlimited PTO Isn’t BS: Treating Staff Like Adults Makes Your Company Better

This morning, this tweet about Personal Time Off (PTO)—or lack thereof by employers—by Anil Dash caught our eye. He was agreeing with another Tweeter who was commenting on a four-year-old Washington Post article claiming unlimited PTO is only put into practice because companies view it as a financial advantage rather than an altruistic perk. Said, Dash, “Yup, it’s a scam. This is why we always talk about ‘all benefits, no perks.’”

 

We’re very proud Read Full Post »

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It’s 5 o’clock somewhere – Check out our Wine & Spirits Lookbook!

We’re toasting beautiful, brand-safe influencer content because it’s 5 o’clock somewhere! We love sharing the stunning work our influencers create, especially when we can shake-up something original.

 

CLEVER mixologists (aka influencers) offer a completely fresh take on content creation, especially for our wine and spirits brands. Our talented influencers produce lively, unique photos and captions. They reach and represent new audiences. And they inspire purchase intent.

 

Need inspiration for your wine and spirits Read Full Post »

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MEET CLEVER INFLUENCER — Liz Morrow of Delightfully Tacky

This month, we couldn’t be more excited to feature designer-extraordinaire, Liz Morrow. What began as a personal style blog has evolved into a supercenter for all things design related. Liz Morrow can walk you through how to remodel your living room, DIY your way into a new backyard, and even throw a cocktail party to remember! The best part? She’s thrifting-friendly, so she’ll show you how to achieve those nesting dreams, and stay within Read Full Post »

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MEET CLEVER INFLUENCER — Amy Tinnin of A Cup Full of Sass

This month, we’re cozying up with A Cup Full of Sass to hear about her journey as an influencer! Amy, the mastermind behind A Cup Full of Sass, has been a member with CLEVER for five years (we’ll cheers to that!), and has lent her creativity to more than a few programs. A Dental Assistant turned Mom Extraordinaire, Amy brings a personal, experienced, and witty touch to each of her posts. She now runs Read Full Post »

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CLEVER “Sparked Joy” With Marie Kondo x California Closets: Is Your Brand Next?

Are your social media feeds filled with friends saying “thank you” to items they no longer need and sharing pictures of neatly folded t-shirts and pristine closets? We’re thrilled to see so many friends and family members getting inspiration from Marie Kondo’s new Netflix series, “Tidying Up with Marie Kondo.

 

CLEVER proudly worked with Marie on a program for California Closets which garnered results that “sparked joy:” 250M Social Impressions, 105K Views Read Full Post »

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