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CLEVER x Digiday: Why Colin Kaepernick has few brand suitors

Maybe you can’t recall Colin Kaepernick’s greatest game-day play or his last touchdown pass.

But, you definitely know his name, you recognize his face, and you’re well aware that he stands for something.

Kaepernick’s impact on our culture is undeniable, yet with all that power, brands aren’t exactly lining up to partner with him. Kristy Sammis, CLEVER’s Founder & Chief Innovation Officer, offers Digiday her insight on why shying away from Colin is Read Full Post »

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#40Whatever: Stefania Pomponi Speaks at 6th Annual 3% Conference

Pull up a chair, advertising industry, it’s time we had a chat about women in their 40s+.

No, their worlds do not revolve around wrinkle cream, mom jeans, and taking a back seat at work. Women in their 40s+ are innovative, powerful, bad assess who can rock any style of jeans they please—wherever, whenever. At this year’s 3% ‘Beyond Gender’ Conference, using advertising as a backdrop, CLEVER Founder, Stefania Pomponi, took to the … Read Full Post »

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Meet CLEVER Influencer — Rachel Conners of Bakerita

We’re kicking off November with a healthy (literally!) dose of influencer magic thanks to Rachel Conners, this month’s featured CLEVER Influencer. 

Rachel is the recipe-creating mastermind behind Bakerita, a must-visit digital destination for anyone who loves to chow down—while keeping it clean and delicious—and has a serious case of wanderlust. 

Rachel focuses on crafting out-of-this-world recipes that revolve around a gluten-free, refined-sugar-free, and Vegan lifestyle. The result? Dishes that look good, tasteRead Full Post »

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Keeping up With the Consumer: Shoppable Influencer Content

“Couch shopping” is a thing. A BIG thing. And, it’s getting bigger.

As modern consumers continue to ditch brick-and-mortar stores in favor of online options, the shoppable social media trend is exploding. Audiences love to “shop-the-look” or “click-to-buy” from any platform, any time their interest is piqued. In response, brands are seeking creative ways to offer shoppers seamless social buying experiences.

Enter CLEVER Shoppable Influencer Content, allowing brands to easily add shopability to Read Full Post »

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40 Women to Watch over 40: HONORING WOMEN WHO ARE REINVENTING, DISRUPTING AND MAKING AN IMPACT

A coveted list honoring women in business who are reinventing, innovating, and disrupting the norm?

You know CLEVER is going to secure a spot!

We’re excited to share that CLEVER’s three founders—Kristy Sammis, Cat Lincoln, and Stefania Pomponi—have made 2017’s “Forty Women To Watch over 40” list, a nod to—and celebration of!— women who are pushing boundaries and challenging perceptions of what it means to be over 40.

Check Read Full Post »

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Meet CLEVER Influencer — Miranda Mendoza

October brings us falling leaves, cozy ‘fits, and Miranda Mendoza of Slashed Beauty—CLEVER’s featured influencer of the month! If you’re looking for fresh, creative looks and products that won’t break the bank (let’s be real, who isn’t?!), then Miranda is the one you’ve been looking for! Trust us. Slashed Beauty’s energetic and style-driven content gives its readers the inside scoop on what’s hot with easy-to-follow tutorials and tips & tricks to keep Read Full Post »

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HARNESS THE POWER OF INFLUENCER AUDIENCE TARGETING

Validating digital marketing spend is difficult, yet brands continue to dedicate big budgets to influencer marketing efforts, hoping that their message reaches the right potential customers.

CLEVER INFLUENCER AUDIENCE TARGETING uses data to pinpoint exactly who your brand will reach through your CLEVER program.

Our new marketing intelligence engine allows CLEVER to start every program with your ideal influencer and her audience. This helps guarantee that your message reaches the right audience based on:

  • DEMOGRAPHIC

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New CLEVER! VP, National Sales: Kevin Van Lenten

We are thrilled to share the newest addition to our powerhouse team, Kevin Van Lenten, CLEVER’s new Vice President of National Sales. Kevin joins our industry-leading influencer marketing agency with an incredible track record of building high-growth businesses, catapulting companies of all sizes to monumental success.

Kevin’s outstanding experience and strategic vision will lead our elite, innovative, and goal-driven sales team, taking our powerhouse workforce to the next level.

Welcome, Kevin! Let’s make history. Read Full Post »

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Killing Programmatic: CLEVER Featured on Adweek

Step aside, programmatic: #influencermarketing has it handled.

CLEVER’s feature on Adweek highlights what we have known for years: ONLY influencer marketing can promise an authentic message and brand safety.

To hear more from our founders on going viral, authenticity, and brand safety, head on over HERERead Full Post »

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Calling All DREAMers!

Calling all DREAMers, friends of DREAMers, and supporters!

Do you know someone who needs to renew their #DACA? Mission Asset Fund is providing scholarships! Please spread the word and help encourage the DREAMers in your life to apply by September 29, 2017.

Head on over here for more information. 

#LC4DACA #HeretoStay #DREAMersRead Full Post »

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