CLEVER Announcement: First-Ever Influencer Marketing Trade Organization Forms
• May 22, 2018
CLEVER continues to extend its leadership in the influencer marketing industry by today announcing the formation of the Influencer Marketing Association. CLEVER, along with a coalition of pioneering influencer marketing agencies, formed the Influencer Marketing Association to represent brands, agencies, networks and influencers. The national trade association will act as the voice of the industry, providing counsel around influencer marketing trends, measurement standards, transparency guidelines, and best practices for marketers and influencers.
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