CLEVER continues to extend its leadership in the influencer marketing industry by today announcing the formation of the Influencer Marketing Association. CLEVER, along with a coalition of pioneering influencer marketing agencies, formed the Influencer Marketing Association to represent brands, agencies, networks and influencers. The national trade association will act as the voice of the industry, providing counsel around influencer marketing trends, measurement standards, transparency guidelines, and best practices for marketers and influencers.

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Blockchain is all the rage these days, but don’t believe the hype—at least not as far as influencer marketing is concerned. In his most recent Adweek op-ed, CLEVER VP of Technology, Jody Hart, says blockchain might seem like it will magically transform the influencer marketing industry, but…yeah, no. Without actual evidence to back up any blockchain+influencer marketing claims, we’ll continue focusing on servicing actual client needs. Technology is an important part of any influencer marketing … Read Full Post »

INFLUENCER MEASUREMENT: THE GOOD, THE BAD & THE TOTALLY FAKE

It’s ok if you missed yesterday’s webinar (we know you wanted to come but that last minute call popped up) because we have the recording! Listen to a CLEVER panel of influencer marketing experts—Kristy Sammis (Founder), Alison Kimble (Product Manager), and Brandon Farley (Director of Analytics)—walk us through their take on influencer metrics, how to spot fake followers, and the right way to measure program … Read Full Post »

This month’s Featured Influencer is Natasha Brown of Grits & Grace! While Grits & Grace may have started out primarily as a parenting blog, it has now evolved into a haven for all the multifaceted mammas out there! Whether you’re looking for creative inspiration in your life – or just need to hear some real talk from another mom who knows how it is – this is the blog for you! Natasha keeps it … Read Full Post »

After resignations, staff shake ups, and an investigation by The New York Times, Nike is trying to fix their culture to be more inclusive and fair – but can they truly change? CLEVER CEO and founder Cat Lincoln shares with AdWeek that Nike will have to make intentional, meaningful efforts to not only show their willingness to change but truly earn the trust of women in leadership. Read more to see how diverse leadership is … Read Full Post »

Carmen Shiu is a six-year CLEVER veteran, project manager, and product developer. She works closely with our tech team and our social media partners to ensure we have the latest understanding and solutions for addressing 1st, 2nd, and 3rd party platform updates.

TL;DR: Facebook and Instagram recently made API changes that affect many third-party apps, automated platforms, and social listening services. These changes will affect many in our industry, but DO NOT IMPACT CLEVER… Read Full Post »

Facebook’s changes to APIs are shaking things up and complicating metrics for influencer marketing across all social platforms. Carmen Shiu, Senior Product Project Manager, shares the struggle in today’s Forbes piece on what Facebook’s data breach means for influencer marketing. To see how processes will have to shift in order to report accurate data and meet ever changing client expectations, read on to find out more.
https://clvr.li/2KfXJNC

#influencermarketing #contentmarketing #CLEVERmarketing #API #ROI #influencermarketingmetrics #influencermarketingROI… Read Full Post »

This month’s Featured Influencer is Paige Rangle, the creative genius behind The Love Designed Life. Exactly what it sounds like, The Love Designed Life is a haven for anyone looking to work a little creative and positive inspiration into their everyday life! Ready to shake up that tired salad recipe? Try one of Paige’s simple, mouth-watering vegan recipes! Need ideas for your upcoming remodel? Look no further! From mom hacks, to tips on leading … Read Full Post »

Today Starbucks announced it will close more than 8,000 stores on May 29 for racial bias training. This is in response to backlash stemming from a viral video in which two African-American customers were arrested for trespassing as they awaited a colleague. Stefania Pomponi, CLEVER founder and president, is quoted in Adweek making the point that Starbucks should be very worried about financial repercussions resulting from this incident. African-American spending power exceeds $1 trillion, and … Read Full Post »

AdWeek tapped CLEVER CEO, Cat Lincoln, to share her thoughts about the Erin Johnson WPP settlement and what that means for the ad industry  going forward. Read on to find out Cat’s opinion on what needs to change in order to prevent these situations from happening in the first place.

https://clvr.li/2uX7PiQ

#womeninbusiness #womenCEOs #womenleaders… Read Full Post »