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Exclusive Influencer Insights: Create major marketing impact in 2018

Want to know what influencers love (and dislike) about working with brands? We did, too! So we asked.

Over 700 influencers answered. 

Access these seriously game-changing influencer insights in CLEVER’s report, Inside the Influencer Mind.

 

But, that’s not all! Check out our How To Measure ROI of Influencer Marketing report while you’re at it! Measuring influencer marketing impact is complex, but it’s certainly not impossible. And CLEVER can prove it—at every stage of … Read Full Post »

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Tiger Woods is a Brand Liability. Here’s Why.

Golden boy, no more. Despite a buzzed-about comeback on the green, Tiger Woods is a major brand liability

Head on over to TheStreet’s newest piece, “Tiger Woods’ Comeback Won’t Revive His Brand,” to catch some wisdom from our very own Stefania Pomponi. CLEVER’s president & founder’s expertise breaks down why no matter what Tiger does on the golf course this year, he’ll never secure the sponsorships he once did.

Let’s be real, … Read Full Post »

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Predator Not Prey: Rad Clothes for Tiny Feminists

Why do the boys clothes get all the predators, and the girls get all the prey?

Enter: Girls Up Front, a powerful collection of girls clothing designed with a mission to change just that. One mama’s realization was the genesis of their first mini collection of rad clothes made for tiny feminists, “Predator Not Prey.” The result is a line of beautifully crafted girls clothes featuring the fierce predators usually reserved for … Read Full Post »

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CLEVER x Digiday: Why Colin Kaepernick has few brand suitors

Maybe you can’t recall Colin Kaepernick’s greatest game-day play or his last touchdown pass.

But, you definitely know his name, you recognize his face, and you’re well aware that he stands for something.

Kaepernick’s impact on our culture is undeniable, yet with all that power, brands aren’t exactly lining up to partner with him. Kristy Sammis, CLEVER’s Founder & Chief Innovation Officer, offers Digiday her insight on why shying away from Colin is Read Full Post »

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#40Whatever: Stefania Pomponi Speaks at 6th Annual 3% Conference

Pull up a chair, advertising industry, it’s time we had a chat about women in their 40s+.

No, their worlds do not revolve around wrinkle cream, mom jeans, and taking a back seat at work. Women in their 40s+ are innovative, powerful, bad asses who can rock any style of jeans they please—wherever, whenever. At this year’s 3% ‘Beyond Gender’ Conference, using advertising as a backdrop, CLEVER Founder, Stefania Pomponi, took to the … Read Full Post »

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Meet CLEVER Influencer — Rachel Conners of Bakerita

We’re kicking off November with a healthy (literally!) dose of influencer magic thanks to Rachel Conners, this month’s featured CLEVER Influencer. 

Rachel is the recipe-creating mastermind behind Bakerita, a must-visit digital destination for anyone who loves to chow down—while keeping it clean and delicious—and has a serious case of wanderlust. 

Rachel focuses on crafting out-of-this-world recipes that revolve around a gluten-free, refined-sugar-free, and Vegan lifestyle. The result? Dishes that look good, tasteRead Full Post »

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Keeping up With the Consumer: Shoppable Influencer Content

“Couch shopping” is a thing. A BIG thing. And, it’s getting bigger.

As modern consumers continue to ditch brick-and-mortar stores in favor of online options, the shoppable social media trend is exploding. Audiences love to “shop-the-look” or “click-to-buy” from any platform, any time their interest is piqued. In response, brands are seeking creative ways to offer shoppers seamless social buying experiences.

Enter CLEVER Shoppable Influencer Content, allowing brands to easily add shopability to Read Full Post »

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40 Women to Watch over 40: HONORING WOMEN WHO ARE REINVENTING, DISRUPTING AND MAKING AN IMPACT

A coveted list honoring women in business who are reinventing, innovating, and disrupting the norm?

You know CLEVER is going to secure a spot!

We’re excited to share that CLEVER’s three founders—Kristy Sammis, Cat Lincoln, and Stefania Pomponi—have made 2017’s “Forty Women To Watch over 40” list, a nod to—and celebration of!— women who are pushing boundaries and challenging perceptions of what it means to be over 40.

Check Read Full Post »

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Meet CLEVER Influencer — Miranda Mendoza

October brings us falling leaves, cozy ‘fits, and Miranda Mendoza of Slashed Beauty—CLEVER’s featured influencer of the month! If you’re looking for fresh, creative looks and products that won’t break the bank (let’s be real, who isn’t?!), then Miranda is the one you’ve been looking for! Trust us. Slashed Beauty’s energetic and style-driven content gives its readers the inside scoop on what’s hot with easy-to-follow tutorials and tips & tricks to keep Read Full Post »

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HARNESS THE POWER OF INFLUENCER AUDIENCE TARGETING

Validating digital marketing spend is difficult, yet brands continue to dedicate big budgets to influencer marketing efforts, hoping that their message reaches the right potential customers.

CLEVER INFLUENCER AUDIENCE TARGETING uses data to pinpoint exactly who your brand will reach through your CLEVER program.

Our new marketing intelligence engine allows CLEVER to start every program with your ideal influencer and her audience. This helps guarantee that your message reaches the right audience based on:

  • DEMOGRAPHIC

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