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Millennials: CLEVER Gets You

Millennials don’t necessarily boast a glowing reputation—especially when it comes to work ethic. But, believe it or not, Millennials aren’t strictly focused on brunching or extending their gap year—Millennials want to work. CLEVER founder, Kristy Sammis, speaks to the tricks of the trade when working with the independent generation to Full Post »



Eight years ago, Cat Lincoln called me up and said, “Want to start an influencer marketing agency with me?” The answer was obvious, and a few months later, I called Kristy Sammis and said, “We need you.” If you ask women, women calling up other women to “do a thing” together isn’t unusual; it’s how sh*t gets done.

When we started CLEVER as a boot-strapped business, we knew we wanted to build a different kind … Read Full Post »


Meet CLEVER Influencer — Agnes Muljadi

This month’s featured influencer is Agnes Muljadi of @artsyagnes. If you’re looking for a little extra artistic flair in your life—Agnes’ Instagram feed is the place to go. Not only does she share expert advice on everything from fashion, to health and beauty – but each post has a distinctly “ballerina” twist. Talk about daily inspiration! Take a peek at Agnes’ feed and kill two birds with one stone: awesome lifestyle tips and get Read Full Post »


Influencer Scandal? The New York Times + CLEVER’s Reminder To Vet Your Partners

Last weekend, CLEVER’s Chief Innovation Officer and Founder, Kristy Sammis, spoke to The New York Times about YouTube phenom, PewDiePie’s, recent fall from grace. PewDiePie (aka Felix Kjellberg) was discovered to have been including racist, anti-Semitic messaging in his popular videos. Intent of Kjellberg’s sardonic stunt aside, Disney Company’s Maker Studios, Google’s YouTube, and Nissan all dropped PewDiePie from their rosters—overnight.

Kristy explains, “There is really a microscope on brands’ values and value Read Full Post »


Cat Lincoln for How Women Can Get the Pay Raises Men Do

It’s no secret that the pay gap between men and women still exists, and it’s even bigger if you are a woman of color. Cat Lincoln, CLEVER’s Founder and CEO, isn’t going down without a fight, and her recent thought leadership piece for Fortune—How Women Can Get the Pay Raises Men Do— proves it.

At CLEVER, we are lucky to have three founders advocating for us on a daily basis—a support system that Read Full Post »


Employee Spotlight: Allison Reidy

Name: Allison Reidy

Position: Business Operations Associate

Location: Oakland, CA

What do you do for CLEVER? I assist with day to day operations and a myriad of tasks: travel coordination for the entire team, meeting and event planning, onboarding new hires, helping the Marketing team, handling our awesome swag – basically making sure you have everything you need to be awesome here at CLEVER! 

How long have you been with CLEVER? Coming up on nine Read Full Post »


Demystifying Measurement in Influencer Marketing

Influencer marketing works. We know that, and we can prove it. But measuring the success of your brand’s influencer marketing efforts is not cut and dry. And, no, ‘likes’ are not—and will never be—directly correlated to sales. That doesn’t mean your efforts cannot be measured. As unique as influencer marketing is, so are the set of numbers that will come along with it, and the ways in which you will measure, and most importantly—what you … Read Full Post »


Not Every Woman Sips Rosé on Super Bowl Sunday

Ladies in cyberspace, raise your (virtual) hand if you love yourself some beer! Two hands up if you can get down on a shot (or three) of whiskey, tequila, or Fernet! We see you, female friends, and we get you.

Not every woman is a ‘rosé all day’ type of girl. CLEVER Founders, Stefania Pomponi and Kristy Sammis, raise the question in Food & Drink Magazine: Why do beer and alcohol brands act as Read Full Post »


Meet CLEVER Influencer — Amanda Batcher

Calling anyone who has ever avoided the kitchen! Amanda Batcher of The Chunky Chef has your back—and she is this month’s featured CLEVER influencer! The Chunky Chef is full of mouth-watering recipes that are easy to follow, and will have you feeling like a gourmet chef in no time. We love working with Amanda because she is never short on creativity and stunning content. A busy mom of 2, Amanda understands the challenges of fitting Read Full Post »


Employee Spotlight: Alison Kimble

Name: Alison Kimble

Position: Content Strategy Manager

Location: San Francisco

What do you do for CLEVER? I help translate client goals into incredible influencer marketing programs! I work with sales to recommend a custom program to fit each client’s unique needs and audiences. I then package up our program recommendation in a proposal, often with several creative concepts and images from past campaigns that showcase how influencers can bring a brand to life.

How long Read Full Post »