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Employee Spotlight: Allison Reidy

Name: Allison Reidy

Position: Business Operations Associate

Location: Oakland, CA

What do you do for CLEVER? I assist with day to day operations and a myriad of tasks: travel coordination for the entire team, meeting and event planning, onboarding new hires, helping the Marketing team, handling our awesome swag – basically making sure you have everything you need to be awesome here at CLEVER! 

How long have you been with CLEVER? Coming up on nine Read Full Post »

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Demystifying Measurement in Influencer Marketing

Influencer marketing works. We know that, and we can prove it. But measuring the success of your brand’s influencer marketing efforts is not cut and dry. And, no, ‘likes’ are not—and will never be—directly correlated to sales. That doesn’t mean your efforts cannot be measured. As unique as influencer marketing is, so are the set of numbers that will come along with it, and the ways in which you will measure, and most importantly—what you … Read Full Post »

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Not Every Woman Sips Rosé on Super Bowl Sunday

Ladies in cyberspace, raise your (virtual) hand if you love yourself some beer! Two hands up if you can get down on a shot (or three) of whiskey, tequila, or Fernet! We see you, female friends, and we get you.

Not every woman is a ‘rosé all day’ type of girl. CLEVER Founders, Stefania Pomponi and Kristy Sammis, raise the question in Food & Drink Magazine: Why do beer and alcohol brands act as Read Full Post »

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Meet CLEVER Influencer — Amanda Batcher

Calling anyone who has ever avoided the kitchen! Amanda Batcher of The Chunky Chef has your back—and she is this month’s featured CLEVER influencer! The Chunky Chef is full of mouth-watering recipes that are easy to follow, and will have you feeling like a gourmet chef in no time. We love working with Amanda because she is never short on creativity and stunning content. A busy mom of 2, Amanda understands the challenges of fitting Read Full Post »

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Employee Spotlight: Alison Kimble

Name: Alison Kimble

Position: Content Strategy Manager

Location: San Francisco

What do you do for CLEVER? I help translate client goals into incredible influencer marketing programs! I work with sales to recommend a custom program to fit each client’s unique needs and audiences. I then package up our program recommendation in a proposal, often with several creative concepts and images from past campaigns that showcase how influencers can bring a brand to life.

How long Read Full Post »

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Employee Spotlight: Ervin Kleitz (Vin) Gonzales

Name: Ervin Kleitz Gonzales

Position: Software Engineer

Location: San Francisco, CA

What do you do for CLEVER? I develop our CLEVER JavaScript applications, help refurbish and optimize the CLEVER pixel, assist the marketing team by driving our Search Engine Optimization efforts, and provide advice and support on anything JavaScript and the Front End.

How long have you been with CLEVER? About a year and 7 months. Can’t believe it’s already been that long!

How did Read Full Post »

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Employee Spotlight: Sarah Matthews

Name: Sarah Matthews

Position: Program Director

Location: New York City

What do you do for CLEVER? I’m a Program Director in the Client and Membership Services department, and I support the project managers in the GLITTER Squad (our squad’s name is in honor of my girl, Mariah). I love what I do because my job involves a lot of problem-solving and working on solutions and processes together as a team. Our department’s goals are all Read Full Post »

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Employee Spotlight: Valerie Hernandez

Name: Valerie Hernandez

Position: Client Services Project Manager

Location: Seattle, Washington

What do you do for CLEVER? I am a Project Manager on the Client Services team at CLEVER. I execute really amazing programs and work directly with our clients to ensure that programs not only meet—but exceed—their expectations!

How long have you been with CLEVER? 9 months—time flies!

How did you get into your current position? Facebook! Stefania posted about new opportunities at CLEVER—I Read Full Post »

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Meet CLEVER Influencer — Adanna Dill

This month’s featured influencer is Adanna Dill of Rattles & Heels, your one-stop-shop blog for motherhood inspiration! Every post on Adanna’s blog is geared towards inspiring and encouraging moms from all walks of life. Whether you’re looking for parenting tips, a fierce new look, inspiring interviews, or even rainy-day crafts—you’ll find it at Rattles & Heels. Adanna is never short on stories that will make you smile and get your creative juices flowing at Read Full Post »

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Hitting the Ground Running: Arlene Schusteff Promoted to Chief Sales Officer

2017 may only be a handful of days old, but here at CLEVER, we are wasting no time and making moves—determined to make the new year OUR year. Starting the year off on a powerful and exciting note, we are so very proud to announce the promotion of Arlene Schusteff as CLEVER’s Chief Sales Officer.

In her new role, Arlene will lead the cultivation of new business and growth of existing accounts by planning, negotiating, Read Full Post »

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