The C* Word

  • In The Know Mom

New CLEVER! VP, National Sales: Kevin Van Lenten

We are thrilled to share the newest addition to our powerhouse team, Kevin Van Lenten, CLEVER’s new Vice President of National Sales. Kevin joins our industry-leading influencer marketing agency with an incredible track record of building high-growth businesses, catapulting companies of all sizes to monumental success.

Kevin’s outstanding experience and strategic vision will lead our elite, innovative, and goal-driven sales team, taking our powerhouse workforce to the next level.

Welcome, Kevin! Let’s make history. Read Full Post »

Share

Killing Programmatic: CLEVER Featured on Adweek

Step aside, programmatic: #influencermarketing has it handled.

CLEVER’s feature on Adweek highlights what we have known for years: ONLY influencer marketing can promise an authentic message and brand safety.

To hear more from our founders on going viral, authenticity, and brand safety, head on over HERERead Full Post »

Share

Calling All DREAMers!

Calling all DREAMers, friends of DREAMers, and supporters!

Do you know someone who needs to renew their #DACA? Mission Asset Fund is providing scholarships! Please spread the word and help encourage the DREAMers in your life to apply by September 29, 2017.

Head on over here for more information. 

#LC4DACA #HeretoStay #DREAMersRead Full Post »

Share

#WomenWhoLead: How CLEVER Is Encouraging U.S. Economic Growth

CLEVER is thrilled to be included in American Express OPEN’s blog post—Middle Market Firms: Business Leaders Weigh Economic Impact—as a women-owned, middle-market business that is encouraging U.S. economic growth.

Head on over HERE to check out insight from our founders that fueled our growth from bootstrapped startup to thriving, nationally-recognized influencer marketing agency.

 

Read Full Post »

Share

CLEVER Founder, Stefania Pomponi, for Forbes on Building a Thriving Virtual Workforce

If your virtual workforce checklist doesn’t include multi-round candidate vetting, a blend of high-tech and casual constant communication, and a shared language of “Office Astrology”—your remote team might not be living up to its full potential. CLEVER Founder, Stefania Pomponi, shares with Forbes her tips & tricks for building and maintaining a thriving virtual workforce—check out her industry-leading insight HERE!… Read Full Post »

Share

Don’t Get it Twisted: CLEVER’s Director of Analytics for Huffington Post on Facebook & Influencer Marketing

NEWS FLASH, influencer marketing agencies: Facebook’s new capabilities offering brands the ability to boost influencer-generated content like ads isn’t the downfall of influencer marketing. It’s a sign that influencer marketing is on the rise—and everyone wants a piece of it.

Check out CLEVER’s Director of Analytics, Brandon Farely’s, OpEd for Huffington Post on why Facebook’s update is validation that influencer marketing works, contrary to what others might be telling you. 

Head on over HERE to … Read Full Post »

Share

Meet CLEVER Influencer — Laura Tucker

If you like sipping on sweet tea and snacking on comfort food—and looking effortlessly cool while doing so—then Southern Made Simple is your essential one-stop-shop! The stylish woman behind the southern-infused lifestyle destination is Laura Tucker, CLEVER’s Featured Influencer for September, and we have behind-the-scenes details for you to check out! At Southern Made Simple, you’ll find everything you need to keep the whole family well-fed, entertained, and looking fly. Need a few Read Full Post »

Share

Kristy Sammis for Campaign US: Why Marketers Should Bet on Influencers Over Programmatic

Don’t believe the #programmatic hype.

Kristy Sammis, CLEVER Founder and Chief Innovation Officer, provides industry insight on the great programmatic vs. influencer marketing debate to top trade publication Campaign US. The article, Why marketers should bet on influencers over programmatic, illustrates the CLEVER position that programmatic is a waste of money and influencer marketing is always the best choice when it comes to brand-safety, authentic engagement, and cost-effective marketing with major results. Read Full Post »

Share

#Batkid Forever! Ad Age’s #Hashtag10: A Look Back at the 10 Tags That Shaped Advertising

Years later, the power of #SFBatkid is still in full-effect!

Millions of people all over the world tuned in on social media to watch Miles Scott save Gotham (a.k.a. San Francisco) in 2013, generating two billion impressions! Powering the social media behind the #Batkid initiative is CLEVER’s proudest work to date. We are thrilled to see #SFBatkid featured in Ad Age’s 2017 article, #Hashtag10: A Look Back at the 10 Tags That Shaped Advertising as Read Full Post »

Share

With Beauty Influencers, It’s Authenticity Over Airbrushing

I’m at the salon. I flip through the pages of a glossy magazine and find myself coveting the perfect-for-fall lipstick shade that the flawlessly skinned, airbrushed-into-oblivion model is wearing… but, I know even if I buy the lipstick, I won’t look like she does.

Later, I scroll through my Instagram feed and watch a normal-looking person do a quick makeup tutorial that transforms her from everyday to movie-star-esque, just by using ordinary makeup products in Read Full Post »

Share