The C* Word

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#SocialHour: Facebook/Instagram API Changes

Carmen Shiu is a six-year CLEVER veteran, project manager, and product developer. She works closely with our tech team and our social media partners to ensure we have the latest understanding and solutions for addressing 1st, 2nd, and 3rd party platform updates.

TL;DR: Facebook and Instagram recently made API changes that affect many third-party apps, automated platforms, and social listening services. These changes will affect many in our industry, but DO NOT IMPACT CLEVERRead Full Post »


What Do Facebook’s Data Breach Issues Mean For The Future Of Influencer Marketing?

Facebook’s changes to APIs are shaking things up and complicating metrics for influencer marketing across all social platforms. Carmen Shiu, Senior Product Project Manager, shares the struggle in today’s Forbes piece on what Facebook’s data breach means for influencer marketing. To see how processes will have to shift in order to report accurate data and meet ever changing client expectations, read on to find out more.

#influencermarketing #contentmarketing #CLEVERmarketing #API #ROI #influencermarketingmetrics #influencermarketingROI… Read Full Post »


MEET CLEVER INFLUENCER — Paige Rangel of The Love Designed Life

This month’s Featured Influencer is Paige Rangle, the creative genius behind The Love Designed Life. Exactly what it sounds like, The Love Designed Life is a haven for anyone looking to work a little creative and positive inspiration into their everyday life! Ready to shake up that tired salad recipe? Try one of Paige’s simple, mouth-watering vegan recipes! Need ideas for your upcoming remodel? Look no further! From mom hacks, to tips on leading … Read Full Post »


After Starbucks Had 2 Black Men Arrested, Is the Chain Living Up to Its Stance on Diversity and Equality?

Today Starbucks announced it will close more than 8,000 stores on May 29 for racial bias training. This is in response to backlash stemming from a viral video in which two African-American customers were arrested for trespassing as they awaited a colleague. Stefania Pomponi, CLEVER founder and president, is quoted in Adweek making the point that Starbucks should be very worried about financial repercussions resulting from this incident. African-American spending power exceeds $1 trillion, and Read Full Post »


Agency Insiders Debate Whether the Erin Johnson Harassment Settlement Will Inspire Real Change

AdWeek tapped CLEVER CEO, Cat Lincoln, to share her thoughts about the Erin Johnson WPP settlement and what that means for the ad industry  going forward. Read on to find out Cat’s opinion on what needs to change in order to prevent these situations from happening in the first place.

#womeninbusiness #womenCEOs #womenleadersRead Full Post »


You’re Dumb If You Invest in Snap’s Stock Without Reading the Annual Report

Our founder Kristy Sammis shares her professional expertise in TheStreet on why brand values matter to all users not just those who are paying for it. Social commentary is easier than ever and brands should expect to hear feedback from everyone at all times. Mistakes cannot be buried in Terms & Conditions any longer.

#influencermarketing #contentmarketing #CLEVERmarketing #snapchat… Read Full Post »



Dear Industry Insiders,

At CLEVER, our mission is to #KeepItReal. (Our tagline is Real. At Scale. Because that is what influencer marketing is all about.)

This means we are constantly fighting misconceptions propagated by other vendors, especially when it comes to measurement tactics and industry analytics. But when I recently spoke to an analytics provider who purposely misled me about their data, we decided enough is enough.

Here’s what happened:

“Actual Impressions” is a very Read Full Post »


Industry insight: what brands should do about the NRA

Our founder and president, Stefania Pomponi. had the opportunity to share her opinion regarding brands and the NRA with a journalist from The Drum this week. Please check out her full thoughts (expanded from the quote included in the article), and the entire article below!

“Consumer trust in brands is at an all-time low. More than ever consumers want to know if companies and their executives share their values. Brands need to be transparent … Read Full Post »


Fake Followers? We’ve Been Crushing Them Since Day One

A recent New York Times article surfaced a practice that has concerned us since we started CLEVER almost nine years ago: influencers paying for social media followers.

This is one of the most discussed topics when we meet with clients. My co-founders and I have been in this industry for 15 years now–we helped to build it as we know it–and in terms of bought (or bot!) followers, we have seen it all. This is Read Full Post »


We take security very seriously at CLEVER

You may have seen the news today that private information from over 12,000 prominent social media influencers across various social media platforms were exposed last month by a data breach at a marketing firm that pairs influencers with brands.

We want you to know we take security very seriously at CLEVER.

These days, every organization faces a constant barrage of security challenges from hackers and bugs, but an under-discussed area of data security is people. Read Full Post »