The C* Word

  • In The Know Mom

MEET CLEVER INFLUENCER — Liz Morrow of Delightfully Tacky

This month, we couldn’t be more excited to feature designer-extraordinaire, Liz Morrow. What began as a personal style blog has evolved into a supercenter for all things design related. Liz Morrow can walk you through how to remodel your living room, DIY your way into a new backyard, and even throw a cocktail party to remember! The best part? She’s thrifting-friendly, so she’ll show you how to achieve those nesting dreams, and stay within Read Full Post »


MEET CLEVER INFLUENCER — Amy Tinnin of A Cup Full of Sass

This month, we’re cozying up with A Cup Full of Sass to hear about her journey as an influencer! Amy, the mastermind behind A Cup Full of Sass, has been a member with CLEVER for five years (we’ll cheers to that!), and has lent her creativity to more than a few programs. A Dental Assistant turned Mom Extraordinaire, Amy brings a personal, experienced, and witty touch to each of her posts. She now runs Read Full Post »


CLEVER “Sparked Joy” With Marie Kondo x California Closets: Is Your Brand Next?

Are your social media feeds filled with friends saying “thank you” to items they no longer need and sharing pictures of neatly folded t-shirts and pristine closets? We’re thrilled to see so many friends and family members getting inspiration from Marie Kondo’s new Netflix series, “Tidying Up with Marie Kondo.


CLEVER proudly worked with Marie on a program for California Closets which garnered results that “sparked joy:” 250M Social Impressions, 105K Views Read Full Post »


MEET CLEVER INFLUENCER — Jane Ko of A Taste of Koko

An expert in all things Austin-Texas-related, A Taste of Koko rings in the new year as our Featured Influencer! From recipes and style, to restaurant reviews and complete travel guides – this is your one-stop shop for fun! If you need a few mouth-watering dishes to kick off your 2019 meal planning, Jane Ko has you covered. Or are you planning a trip to Austin in the near future? Check out her travel guides for Read Full Post »



We’re finishing 2018 strong with Taryn Whiteaker as our featured influencer this month! Full of tutorials, inspiration, and pro-tips, Taryn’s blog is a one-stop-shop for anyone looking to spruce up their living space, whip up a delicious new recipe, or embark on a DIY project. Looking for some new Holiday decor ideas? Taryn’s your girl. With an expert eye for design, Taryn will have your creative wheels turning in no time. We love working with Read Full Post »



Miles Saves The Day

Five years ago today, CLEVER helped the San Francisco Bay Area chapter of Make-A-Wish make Miles Scott a superhero, and the world cheered him on!

Miles had a wish to become #Batkid (or #SFBatkid), and our San Francisco Bay Area community came together to turn San Francisco into Gotham.

But, where is he now?

We’re delighted to report Miles is now 10-years-old, and he’s a happy, healthy fifth grader. He’s been in remission from leukemia Read Full Post »



CLEVER is incredibly honored to work with #marchforourlives, #voteforourlives, and #UMStudios to encourage voter turnout — especially among youth — tomorrow! We have a long history of pro bono work with organizations that benefit women and children. Nothing is more important than making sure our young citizens are safe AND exercise their right to vote.


Young people typically vote in a midterm election at a rate of 1 in 5, or even less. We Read Full Post »


MEET CLEVER INFLUENCER — Liz Ingraham of Pumpkin and Peanut Butter

Attention, all foodies – this month’s featured influencer is Pumpkin and Peanut Butter! What began as a healthy obsession with drool-worthy food, has blossomed into Liz’s hub of recipe inspiration. But it doesn’t stop at food! Pumpkin and Peanut Butter also gives you a glimpse into Liz’ life as a mom, a teacher, and an all-around creative. If you just can’t get enough of healthy recipes that will make your taste buds smile, then Read Full Post »


3 Methods to Measure Purchase Intent Across Influencer Campaigns

Influencer marketing drives sales—ROI studies from major brands have proven this again and again. When you engage real people to advocate for your brand, however, the straight line from brand discovery to purchase can become fuzzy, jumping across social channels, search engines, and online and offline brand-owned properties.

At the top of the funnel, reach, potential impressions, and engagements are all perfect indicators of consumer awareness and interest. But further down the funnel, brands can … Read Full Post »


MEET CLEVER INFLUENCER – Derrick & Tatanisha Worthey of This Worthey Life

This month, we’re featuring This Worthey Life! The dynamic influencer-duo behind this powerhouse of inspiration is Derrick & Tatanisha. Working together, they share their expertise on all things Parenting! That includes delicious recipes, fabulous cocktails, travel tips, and how to navigate the teenage years – each with a few sweet life lessons mixed in, of course! We have loved working with Derrick & Tatanisha, and can always count on them for content that is Read Full Post »