Position SuperFresh products as the premium frozen seafood option and a staple for families
Blog Program, CLEVER Boosts, Content Seeding
Bumble Bee set out to establish their SuperFresh products as the premium frozen seafood option and as a staple for family meals. CLEVER cooking bloggers crafted unique Bumble Bee recipes and showcased their homemade meals with stunning images. CLEVER then activated content seeders to share one of the recipes, encouraging their readers to try it out.
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Let’s get creative. Let’s launch influencer programs no one’s ever thought of before. Let’s take “trending” to the next level. We’re in the business of building great content that’s shared far and wide.