• Airyka Rockefeller


California Closets


To help potential clients understand the life-changing impact of California Closets’ high-end solutions.


Video + Amplification, Influencer Trial + Content + Amplification

California Closets provides more than organizational solutions; they provide life-changing transformations.

Marie Kondo is the world’s foremost organizational guru, whose methods focus on sparking joy.

CLEVER brought California Closets and Marie Kondo together for a powerful, real-life transformation… with the goal of inspiring homeowners everywhere to make one for themselves.

CLEVER proposed a series of influencer activations centered around a Hero Video featuring celebrity-influencer and lifestyle guru Marie Kondo.

Marie showed popular lifestyle influencer Katie Hintz-Zambrano how to “find joy” and simplify her life by decluttering and organizing, with California Closets solutions at the center.

Using Katie’s relatable and compelling experience as a starting point, the #MarieKondoxCAClosets program then built on the widespread and emotional reaction to the Hero Video in two ways:

  1. Amplification of the video to reach future consumers by using 300 hand-selected influencers to further amplify the video to their communities of followers.
  2. Content Creation by 60 bloggers who also experienced the California Closets consultation process, and were inspired to organize different areas of their homes, and find joy.
  • 300+ Reusable Influencer Images
  • 18.7K Bonus Instagram Video Views
Baubles To Bubbles
Essentially Erika
Crazy Together
250M Social Impressions
105K Views of Hero & Teaser Video
360% Engagement Goal

Work With Us

Let’s get creative. Let’s launch influencer programs no one’s ever thought of before. 
Let’s take “trending” to the next level. We’re in the business of building great content that’s 
shared far and wide.

Request A Demo