• Home Grown Families

Client

Kimberly-Clark

Objective

Drive awareness to Kimberly-Clark products and their holiday coupon at Walmart stores

Solution

Blog Program, Instagram Program, Twitter Parties, Content Seeding, Boosts, and Friend-to-Friend Influencers

Kimberly-Clark partnered with CLEVER to make every bit of the holidays enjoyable—even the tidying-up part!

CLEVER’s layered influencer marketing program positioned Kimberly-Clark products (Cottonelle, Kleenex, Scott, and Viva) as #HolidayNecessities sold at Walmart.

  1. 100+ hand-selected influencers created stunning content, shared authentic stories, and promoted the Kimberly-Clark x Walmart coupon.
  2. Thousands of friend-to-friend influencers (moms who love to host during the holidays) shared Kimberly-Clark #sponsored content & the exclusive Walmart coupon.

The program dynamics resulted in above-average engagement* rates across program channels.

*Contact us to discuss this program’s CPE and how we can deliver incredible engagement levels for your programs!

BONUS! CLEVER social listening tools determined that top keywords associated with the program were Party, Favorite, Holiday, Great, and the emoticons topping the charts were 😍  ⭐️ 🎄 .

 

Best Friends for Frosting
Angela Lanter
The Logbook
Natalme
343M Social Impressions
25K Coupon Clicks

Work With Us

Let’s get creative. Let’s launch influencer programs no one’s ever thought of before. 
Let’s take “trending” to the next level. We’re in the business of building great content that’s 
shared far and wide.

Request A Demo