CLEVER “Sparked Joy” With Marie Kondo x California Closets: Is Your Brand Next?
• January 8, 2019
Are your social media feeds filled with friends saying “thank you” to items they no longer need and sharing pictures of neatly folded t-shirts and pristine closets? We’re thrilled to see so many friends and family members getting inspiration from Marie Kondo’s new Netflix series, “Tidying Up with Marie Kondo.”
CLEVER proudly worked with Marie on a program for California Closets which garnered results that “sparked joy:” 250M Social Impressions, 105K Views of our Hero (& Teaser) Video (Check it out!), and 360% of Engagement Goal, just to name a few.
The new year brings new starts with consumers seeking products and services to help them reach their 2019 goals. Companies with resolution-aligned products and services in categories like organization, for example, will be seeing an increase in website traffic as consumers search for information. Page views for many fitness brands are beating traffic in the triple-digit percentage points vs. normal shopping days.
CLEVER can activate influencers to drive additional excitement for consumers who have made resolutions relating to:
Eating Right/Weight Loss
Let CLEVER help your brand target these key categories by hand-selecting the right content creators and seeding influencer messaging across social platforms. Contact us at firstname.lastname@example.org and let’s “make magic” together!
(Photo: Airkya Rockefeller for CA Closets)