Maybe you can’t recall Colin Kaepernick’s greatest game-day play or his last touchdown pass.

But, you definitely know his name, you recognize his face, and you’re well aware that he stands for something.

Kaepernick’s impact on our culture is undeniable, yet with all that power, brands aren’t exactly lining up to partner with him. Kristy Sammis, CLEVER’s Founder & Chief Innovation Officer, offers Digiday her insight on why shying away from Colin is a major miss on capturing consumers’ hearts and establishing brand loyalty.

Click through to check out Digiday’s full piece. 

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