Confused about which #influencersmarketing tools are best/when to use them? Don’t know if you should go with a self-serve platform or with a full-service agency? Navigating the world of influencers marketing can be confusing, but it doesn’t have to be! CLEVER founder and Influencer Marketing Association Executive Director, Kristy Sammis, sets the record straight. Here’s a preview: “My career with influencers has always been very hands-on and labor-intensive, because at the end of the day, influencers are individuals, not ad units. Absolutely no influencer marketing program can be successful without some human oversight and management – no matter how great the tech is.”

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