Kristy Sammis for Campaign US: Why Marketers Should Bet on Influencers Over Programmatic
• August 25, 2017
Don’t believe the #programmatic hype.
Kristy Sammis, CLEVER Founder and Chief Innovation Officer, provides industry insight on the great programmatic vs. influencer marketing debate to top trade publication Campaign US. The article, Why marketers should bet on influencers over programmatic, illustrates the CLEVER position that programmatic is a waste of money and influencer marketing is always the best choice when it comes to brand-safety, authentic engagement, and cost-effective marketing with major results.
Check out Kristy’s wisdom on the risk brands take when they go the programmatic route HERE!