Kristy Sammis x CLEVER Influencer, Marie Denee, on Shea Moisture for Adweek
• May 2, 2017
“Wow, okay – so guys, listen, we really f-ed this one up” is the first line you’ll read in SheaMoisture’s Instagram-issued apology in response to their new ad which loyal customers felt alienated their core audience: women of color. We’re super excited to share Adweek’s article which not only features insight on the “strikingly tone-deaf” marketing shift from CLEVER Founder & Chief Innovation Officer, Kristy Sammis, but also an influencer we love and love to work with, Marie Denee of The Curvy Fashionista.
For in-depth insight from Kristy & Marie, head over to Adweek to check out the entire piece, “How Growing Brands Can Avoid Shea Moisture’s Mistake of Alienating Core Fans”!