MEET CLEVER INFLUENCER — Katherine Accettura of Lily the Wandering Gypsy
• July 3, 2018
Our Featured Influencer this month is Katherine Accettura, creator of Lily The Wandering Gypsy – or, as we like to call it, a haven for all the creatives out there! With tips on where (and how!) to travel, mouth-watering recipes, and even party ideas, Lily The Wandering Gypsy really is a glimpse into Katherine’s brilliant mind. With stunning photography that will make you want to join whatever exciting adventure she has just embarked on, Lily The Wandering Gypsy is chalk-full of inspiration. We love working with Katherine because we can count on her to capture our client’s vision for the post, and bring it to life with her own creative spin. To learn more about Katherine, keep reading!
How did you start blogging?
I studied graphic design in college, but I’ve always been creative. As a child, I would collage images from magazines and loved it. A few years before Pinterest was released, I created a blog called, “I Love These Things” which was more of a digital way I could save and curate images. Little did I know, Pinterest would be an actual platform where I could save images and actually share them with the world. In 2012, I joined Pinterest by invite and grew a huge following of over one million people within the first few months! After a while, I was creating content for brands that I was sharing on Pinterest. I knew I needed a website to showcase my ever growing portfolio so in 2015, I started my current blog, Lily The Wandering Gypsy. To date, I’ve worked with hundreds of brands and absolutely love having my blog to showcase all of those inspiring projects.
What are some of your favorite blogs to read?
I love following Half Baked Harvest, Pizzazzerie, College Housewife, and Inspired by Charm.
What social media outlet do you use most frequently and why?
Because of my following, Pinterest is still the social media platform I use the most, followed closely by Instagram. Pinterest was love at first sight. I am such a collector of images and am so visually oriented, it really excited me to see the incredibly inspiring content each day. Even though I am sometimes required to share content on Pinterest for campaigns, I would be on the app/site many times per day, even if I wasn’t a social media influencer. As for Instagram, I was a bit late to the game, not realizing how important the platform could possibly become until these past few years. Now, I love that I can use Instagram to share my photography portfolio and latest content.
Your blog covers a variety of topics, how do you choose which ones to focus on for each post?
Although I do consider myself a lifestyle blogger, I love to include food in most of my posts. For example, if I was photographing a watch, why not be holding a food prop such as a cupcake. Since such a wide variety of people relate to food, no matter what their background, I believe that is the common theme that resonates throughout all of my posts.
How did you develop your own unique blogging style, and how do you maintain a consistent style across all of your posts?
I believe that the most consistent qualities of my work would be: colorful, light, bright, and delicious. While I don’t stick to a certain color scheme throughout my images, I always strive for images that will stand out on Pinterest and Instagram. As I mentioned before, I also utilize more of a lifestyle approach to my posts as well.
What are some of your blog photography tips?
As previously mentioned, the main reason I started my blog was to have my photography portfolio and other creative projects documented in one place. My boyfriend has a photojournalism degree and really got me interested in photography. After taking a 2 semester long studio photography class I knew that food photography and food styling was what I wanted to do! A few tips include:
- Make sure images are bright! Make sure to increase your saturation and contrast on photos, then go ahead and increase the brightness as well – these tips can be used in both Photoshop or other editing programs OR on instagram!
- Utilize depth of field! The difference between everything in your picture being in focus as opposed to picking one element to specifically focus on can make a huge difference.
- Light from behind – Try to arrange your scene so the light is coming from behind. It can give everything a very natural feeling.
What are some Clever tips for planning out/organizing your posts every week?
I have up to four or five posts due each week and am always working on other projects along the way. When we get a break from projects for a couple days, then I’ll work on shooting my non sponsored posts to break up my sponsored content. I love having posts on “reserve” for these situations.
As for planning and creating posts, I spend a great deal of time creating my application submissions. If I’m chosen for a campaign, I will print out some inspirational images to use for reference during the shoot. Then, I go to my prop room (and then usually the grocery store) to find materials and set up the shoot which can take anywhere from a couple of hours to several days. We take the majority of our pictures indoors using artificial light so we can work at night if we too, but we’re always on the lookout for a cool scene to use in an urban or natural setting for a fashion, lifestyle or travel post.
While I am not extremely great about sticking to a very traditional blogging schedule, I do tend to post on Instagram at least once a day. I share my blog posts on Pinterest everyday and on Facebook most days.
How do you put your own personal twist on sponsored posts?
First, I begin by doing tons of research on the product(s) and brand, and after years of creating content, I now have a way better feeling about what works, and what is not worth the time to try.
I also try to go above and beyond when creating content, making sure to provide brand partners with content that far exceeds their expectations. This may be me setting up an entire picnic scene (to set the lifestyle scene for the recipe itself) when all I really have due is one recipe.
By weaving in delicious food, lots of great tips, and other unique ideas throughout most every post, I am able to offer my readers a familiar yet unique and inviting twist on products they may have never heard of OR have been using their entire life. I try to appeal to the largest variety of people when creating content.