We’re kicking off November with a healthy (literally!) dose of influencer magic thanks to Rachel Conners, this month’s featured CLEVER Influencer. 

Rachel is the recipe-creating mastermind behind Bakerita, a must-visit digital destination for anyone who loves to chow down—while keeping it clean and delicious—and has a serious case of wanderlust. 

Rachel focuses on crafting out-of-this-world recipes that revolve around a gluten-free, refined-sugar-free, and Vegan lifestyle. The result? Dishes that look good, taste good, and make you feel good. The mouth-watering magic doesn’t stop at the Bakerita kitchen—Rachel is an avid traveler who invites her audience along on every food adventure spent abroad (lucky us!).

Get your sweet tooth going, your (virtual) passport ready, and check our interview with Rachel below!

 

How did you start blogging?

I started blogging when I was just 16 years old, the summer before my senior year of high school. I had gotten really into baking and experimenting with making recipes my own. My sister was an avid food blog reader and suggested I start one to share the recipes I created. I had never read a food blog, but I’d always loved writing and was decently good with web development, so I thought “why not?” I got some help building my site from a family friend, and Bakerita was born. However, it took quite a few years of blogging and my eating habits evolving for me to find my niche and start focusing on gluten-free and refined-sugar-free baked goods, which is my blog’s main focus now!

What social media outlet do you use most frequently and why?

Instagram! Although a lot of bloggers diss Instagram because there’s no way to direct link in a post, meaning less direct traffic to your blog, I’ve found it to be the best platform for me to build and grow a community of like-minded people. Besides being a place for me to just show my work, it’s a place where I can show pieces of myself and my life as well, and learn about what my readers want. It’s a place where I can go on my stories to discuss my health, or give an apartment tour, or share the meals and places I experience while on vacation. While Pinterest might be best for traffic, Instagram is the place where I find my most loyal fans.

What are some of your blog photography tips?

Good light makes all the difference! It’s an always repeated piece of advice, and for good reason – soft, natural light can make just about any food look gorgeous. I also suggest finding your own style. I used to spend so long trying to replicate the vibes and moods of other blogger’s photos, and it would never look as good. As soon as I started to follow my own styling instincts, I was able to develop my own style and create shots that are uniquely mine. Don’t be afraid to experiment with getting messy, or keeping it simple – it takes messing up to figure out what works for you.

How do you put your own unique and personal twist on sponsored posts?

When doing sponsored posts, I try to think out of the box to create something that the client may not have thought of themselves, but is also something that is mouthwateringly delicious and will appeal to my readers. This usually means putting together flavor combinations that one might not think of together, like pumpkin and chai, or making a gluten-free, refined-sugar-free version of a classic homestyle treat.

Check out some highlights from Rachel’s work with CLEVER here:

Go RVing Blog Series, Bob’s Red Mill Oats Blog Series, Quaker Breakfast Flats Instagram Series, Planters Holiday Nut Recipe Blog Series, I Can’t Believe It’s Not Butter Blog Series

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