Meet CLEVER Influencers — Rosanna & Winston Javier
• June 7, 2017
CLEVER’s June Featured Influencer brings you Rosanna & Winston Javier, the NYC-based power-blogging-couple behind Glam Dapper! With a blog name that says it all, Glam Dapper is the ultimate online style-driven destination. Looking to glam things up a bit? Rosanna has all the inspiration you need! Feeling extra dapper? Winston is right there with you (and maybe a step ahead!). But, the fun doesn’t stop at fashion with Glam Dapper — Winston and Rosanna also share their expert advice on numerous lifestyle-focused topics. From travel inspiration to handling everyday life in the Big Apple, all the way to sharing business savvy advice (and everything in between), Rosanna & Winston have got their readers covered.
We love working with Glam Dapper because they are never short on unique, creative ideas that come to life through their stunning content. Stop by their blog and soak up some of their zest for life — trust us, it’s contagious! Want to learn more about Glam Dapper? Keep reading!
How did you start blogging?
I, Rosanna, started blogging back in 2014 as a hobby. Eventually, I noticed that when Winston (my husband) was in the photos the likes and engagement were much higher. After noticing this pattern, I told Winston that we should blog/Instagram together, he liked the idea and the rest is history.
What are your favorite blogs to read?
What social media outlet do you use most frequently and why?
The social media platform we use most is Instagram because we are able to interact with our audience on a daily basis through photos, videos, and Instagram stories.
How did you develop such a unique personal style?
Our style is part of our individual personality. I, Rosanna, have always had a passion for the vintage, glam, ladylike style which I mostly show on our platforms. Winston was inspired by his grandfather who used to wear a suit almost every day and told Winston that a Gentleman should always dress how he would like to be treated. Additionally, we also style ourselves in a modern sporty chic wear when the moment calls for it.
What is your favorite thing to blog about, and why?
Our favorite topic to blog about is fashion because we try to give tips on how to wear certain items in a chic yet comfortable way. As of this year, we are also creating a significant amount of travel content and we have noticed that our audience really appreciates traveling hacks and tips, like how to get a round-trip ticket to Europe for less than $350.
How do you balance blogging as a couple?
We balance blogging as a couple in a way that we feel is effective. For instance, I, Rosanna, handle all the creative input of our brand. Winston also provides his tips here and there since he loves Fashion and has a degree in the field. Winston has a business mind and loves to handle all business inquiries such as negotiations with brands, contracts and business development for Glam Dapper. In simpler terms, we divide and conquer.
What are some of your blog photography tips?
As far as photography tips go, we have a simple approach. Start with your phone and eventually graduate into a mirrorless or DSLR, whichever you like most. We like the mirrorless for its portability. After you are getting paid campaigns, or if you can afford it, hire a photographer. But the main thing is CONTENT and CREATIVITY. Trust us, some of our best-paid campaigns and travel related content have been shot on an iPhone 7 Plus.
What are some Clever tips for planning out/organizing your posts every week?
A tip for organizing your content calendar is to: prepare all your material and shoot it in a day or two, so that you can edit and post it at your most engaging times during the upcoming days and weeks.
How do you put your own unique and personal twist on sponsored posts?
A way that we put our unique twist into sponsored campaigns is to sometimes include some of our heritage/background in the material we are working on. We all come from different parts of the US or the world, and we feel that this angle can help create a unique point of view. Also, try to put some of your personality into it. Be yourself, after all this influencer thing is about showcasing brands with your personal point of view on things… just have a positive attitude and a hard-working mindset…nothing is impossible.
Check out some highlights from Rosanna & Winston’s work with CLEVER here: Wearhaus Valentine’s Day Promotion, Freshpet Blog Series, Belvita Breakfast Biscuits, Jewelers Mutual Holiday Travel, Snapfish: Dad Moments!