Additional Features

Press & Articles by Clever

September 13, 2016: WOMMA, “FTC Compliance and Disclousures: How to Keep It Real”

August 25, 2014:  Buzzfeed, “9 Totally Insane Truths About Your Holiday Shopping Habits”

2013 Holiday Shopping Infographic

The First Infographic Made By Kids

 

Articles Featuring Clever

December 13, 2016: Inc. Magazine, “What’s Your Sign? These Bosses Want to Know”

December 2, 2016: Fortune Magazine, “20 Ridiculous Job Titles That Make Even the Most Boring Jobs Sound Thrilling”

November 30, 2016: AdvertisingAge, “Exclusivity Ruins Authenticity”

November 21, 2016: Bloguettes, “How Can I Get Approved For Influencer Marketing”

November 11, 2016: How Did She Get There, “Stefania Pomponi On Ignoring Rules And Doing Things Your Own Way”

October 25, 2016: Velocitize: “Influencer Marketing 101: Everyone’s An Influencer”

October 15, 2016: Velocitize: “Influencer Marketing 101: From Fans to Friends”

September 9, 2016: Digiday, ” ‘Who doesnt like cute?’ Popular pets spawn a cottage industry of animal influencer agencies”

September 2, 2016: Marie Claire, “Whats Your Sign? This Company is Building a Workplace Culture Based on Astrology and Myers-Briggs”

August 5, 2016: Bloomberg Technology, “FTC to Crack Down on Paid Celebrity Posts That Aren’t Clear Ads”

July 23, 2016: Business Insider, “Victoria’s Secret is ignoring a massive shift in the lingerie industry, and it could be costing it tons of money”

July 5, 2016: Digiday, “‘The hacker mentality’: The new sets of skills agency execs seek today”

April 18, 2016: Venture Beat, “Becoming the next #Batkid: The real science behind social and influencer marketing (webinar)”

March 28, 2016: The Half Hour Intern, “Influencer Marketing (with Kristy Sammis)

January 5, 2016: The Garage (by GoDaddy), “Fantastic Influencer Networks for Female Bloggers”

December 30, 2015: CMO.com, “Maintaining Authenticity is the Key to Influencer Marketing”

December 30, 2015: eMarketer, “Maintaining Authenticity is the Key to Influencer Marketing”

December 15, 2015: Inc., “3 Ways Influencer Relations Can Enhance Your PR Efforts”

December 12, 2015: Success Magazine, “How to ‘Run it Like a Girl'”

December 11, 2015: Silicon Valley Business Journal, “Clever Girls Collective’s Cat Lincoln Thrives on Transparency”

November 22, 2015: SportTechie, “Why Digital Endorsements are Changing the Sports World”

September 30, 2015: Showcasing Women, “Spotlight: Cat Lincoln”

July 1, 2015: PR Week, “Celeb Elizabeth Banks Helps Share Social Joy For American Greetings’ ThankList”

May 28, 2015: Digiday, “Digiday Content Marketing Awards”

May 26, 2015: Folio, “Top Women in Media – Entrepreneurs”

April 23, 2015: MediaPost, “New! ‘Style By Method’ From Essence”

April 23, 2015: Advertising Age, “Method Detergent Starts Selling a Fashion Collection”

March 26, 2015: Adweek/PRNewser, “STUDY: Influencer Marketing Pays $6.50 for Every Dollar Spent”

March 25, 2015: CNN Money, “15 Questions with Kristy Sammis”

March 12, 2015: Adweek/PRNewser, “5 Questions on Influencer Marketing Trends with Matthew Myers”

Winter 2015: YEC Quarterly, “It’s Not Rocket Science:  Kristy Sammis on the new rules of branding”

November 21, 2014: The Press Democrat, “Napa marketing pro fueled viral Batkid campaign”

November 4, 2014: Silicon Valley Business Journal, “Clever Girls Welcomes Germaine Gaudet”

October 23, 2014: Silicon Valley Business Journal, “Meet all 50 of 2014′s fastest-growing companies”

October 3, 2014: Goal-Driven Social Media: Lessons Learned from #Batkid for your Nonprofit

September 29, 2014: National Retail Federation, “Influence the Influencer”

August 25, 2014: BuzzFeed, “9 Totally Insane Truths About Your Holiday Shopping Habits”

July 29, 2014: Fast Company, “Watch The Trailer For “Batkid Begins”: See How A City Made A 5-Year-Old Boy With Cancer A Superhero”

June 4, 2014: San Jose Mercury News, “Clever Girls Collective and KidzVuz Announce Launch of The First Family Influencer Network”

June 3, 2014: Adweek, “Clever Girls Collective, KidzVuz Create Family Friendly Online Network”

April 14, 2014: Digital Journal, “Clever Girls Collective Honored to Be Awarded Three Prestigious Shorty Awards”

April 14, 2014: San Jose Mercury News, “Clever Girls Collective Honored to Be Awarded Three Prestigious Shorty Awards”

April 14, 2014:  Inside Bay Area, “Clever Girls Collective Honored to Be Awarded Three Prestigious Shorty Awards”

April 14, 2014: SiliconValley.com, “Clever Girls Collective Honored to Be Awarded Three Prestigious Shorty Awards”

April 7, 2014: Official Shorty Awards Blog, “And the winners of the 6th annual Shorty Awards are…”

March 31, 2014: San Jose Mercury News, “Going Viral: How Clever Girls Collective Helped #Batkid Save The Day”

March 31, 2014: Boston Globe, “Going Viral: How Clever Girls Collective Helped #Batkid Save The Day”

March 31, 2014: SiliconValley.com, “Going Viral: How Clever Girls Collective Helped #Batkid Save The Day”

March 31, 2014: Digital Journal, “Going Viral: How Clever Girls Collective Helped #Batkid Save The Day”

March 25, 2014: Good Business New York, “Get Paid to Blog About Your Favorite Things”

December 31, 2013: Postano, “13 Best Social Media Campaigns of 2013″

December 16, 2013: Time Newsfeed, “Watch the Most Heartwarming Stories of 2013″

November 22, 2013: Fast Company, “Inside The Social Media Strategy That Made Batkid Go Viral”

November 21, 2013: PR Newser, “Yes, #SFBatKid Had a Social Media Agency”

November 20, 2013: Digiday, “Inside the Plan That Helped Batkid Win Twitter”

November 20, 2013: Napa Valley Register, “Napan helps Batkid go viral”

November 18, 2013: Mashable, “How Batkid Conquered the World, by the numbers”

November 18, 2013: CNBC, “Going Viral: How we helped BatKid save the day”

November 18, 2013: KiSS 92.5, “Bat Kid Warms Hearts Around The World”

November 15, 2013: San Francisco Business Times, “San Francisco answers the Bat Signal with social media”

November 15, 2013: USAToday, “Our hero! Batkid saves the day in San Francisco”

November 14, 2013: SJ Mercury News, “Batkid: San Francisco transforms into Gotham to make 5-year-old’s wish come true”

October 28, 2013: North Bay Business Journal, “Innovation Napa Valley summit focuses on economic growth”

October 22, 2013: Napa Valley Patch, “Napa Valley Needs To Diversify, Innovate To Grow Economy, Speaker Says”

October 18, 2013: KVON Radio, “Innovation Napa Valley, Emerging Entrepreneurs Panelists”

October 7, 2013: North Bay Business Journal, “Innovation Napa Valley Conference is Oct. 22″

September 28, 2013: Napa Valley Register, “Napa chamber presents Innovation conference”

September 27, 2013: Founder & COO Kristy Sammis is a Featured Speaker at the KEEN Digital Summit

September 24, 2013: Founder, President & Chief Evangelist, Stefania Pomponi awarded one of 100 “most influential and impactful media professionals of the year” by Folio

September 6, 2013: Silicon Valley Business Journal, “To pitch or not to pitch? Women startup founders weigh VC funds vs. bootstrapping”

August 15, 2013: PRWeek Tumblr, “The C*Word with Kathryn Minshew”

June 28, 2013: MediaPostNews, “Toyota Getting Bloggers to ‘Get’ Toyota”

June 28, 2013: San Francisco Business Times, “Stefania Pomponi: President and co-founder, Clever Girls Collective”

June 28, 2013: Forbes, “How To Approach Bloggers Without Offending Them”

April 17, 2013: CNET, “Surprise! Kids don’t know what the save icon stands for”

April 13, 2013: Napa Valley Register, “Napa woman helps harness power of social media for advertising”

April 10, 2013: PRWeek, “Clever Girls platform manages blogger programs”

March 11, 2013: Folio Mag, “Harnessing a Blogger Network”

March 5, 2013: Social Media Today, “Need Content? Contact a Clever Girl”

November 27, 2012: Social Media Club, LA, “CyberMonday 2012 – Doin’ It On Your Phone”

November 15, 2012: Bulldog Reporter, “Holiday Shopping Trends”

November 15, 2012: Business2Community, “Social Media and the Female Holiday Shopper”

 

Clever Awards

November 2016: Word Of Mouth Marketing Association, Bronze win for “Best Use of WOMM To Promote A Social Cause” for work on the National Give Out Day program

October 2016: Inc.5000, “Named 1,493 on the list of fastest growing private companies”

August 2016: SF Business Times, “Named #82 of the Top 100 Women-Owned Businesses”

November 2015: Digiday, Content Marketing Awards “Best Agency / Client Collaboration” for work on the Western Union #WUHomeCooked Program

May 2015: Folio, “2015 Top Women In Media: Entrepreneurs”

November 2014: Word Of Mouth Marketing Association,“Gold Award for Cause Marketing” for work on the global Batkid program

May 2014: Marketers That Matter, “Small Company Digital Innovation Marketing Team”

April 2014: Shorty, “Best Small Agency” for work on the global Batkid program

April 2014: Shorty, “Best Twitter Campaign” for work on the global Batkid program

April 2014: Shorty, “Best Social Good Campaign” for work on the global Batkid program

 

Speaking Engagements

V-Wise National Conference, Cat Lincoln: Keynote, “Run (It) Like A Girl”

Stanford Social Innovation Review Conference, Stefania Pomponi: Keynote,  “Goal Driven Social Media”

KEEN Digital Summit, Kristy Sammis: “What Is Native Advertising?”

SxSw (Tweethouse), Cat / Kristy / Stefania: “How Batkid Won Twitter”

Professional Services Marketing Group, Kristy Sammis: Keynote, “What Every Social Media Plan Can Learn from #Batkid”

Wells Fargo Social Media Steering Committee

Wells Fargo Social Media Summit

PBS Brandmasters Seminar

Unified Wine Symposium

JPMorgan Chase Webinar

PBS Publicists Meeting

 

Podcasts

Kristy Sammis on Technology Advice’s industry podcast: “American Blogger” Discussion

Kristy Sammis is on Technology Advice’s industry podcast: Who Says Project Management Can’t Be Sexy?

Kristy Sammis on Technology Advice’s industry podcast: Batkid: Past, Present, & Future