Additional Features

Press & Articles by Clever

September 13, 2016: WOMMA, “FTC Compliance and Disclousures: How to Keep It Real”

August 25, 2014:  Buzzfeed, “9 Totally Insane Truths About Your Holiday Shopping Habits”

2013 Holiday Shopping Infographic

The First Infographic Made By Kids


Articles Featuring Clever

August 4, 2017: Marketing Tech, “Insta pods’ and the soul of influencer marketing”

August 4, 2017: SmartBrief, “Lessons from starting an influencer marketing agency”

August 2, 2017: PR Daily, “Report: What influencers require to partner with brands”

July 31, 2017: A-List Daily, “Snapchat Losing Luster Among Influencers; Podcast Users Are On The Rise”

July 28, 2017: Mobile Marketer, “Study: 71% of social influencers’ income is almost exclusively from sponsored content”

May 3, 2017: Mic, “Think there aren’t qualified women in tech? Here are 1,000 names. No more excuses.”

April 28, 2017: Campaign US, “A rebuttal to Steve Connelly: Remote talent can define culture”

April 25, 2017: Adweek, “How Brands Looking for New Audiences Can Avoid Shea Moisture’s Mistake of Alienating Core Fans”

April 21, 2017: Campaign, “FTC warns influencers and brands to make sponsorships Clear”

April 10, 2017: Fortune, “When Success Looks Questionable, Fake It ’Til You Make It”

April 3, 2017: Ad Age, “Go Small or Go Home: Despite Criticism, Microinfluencers Are Crushing It”

March 14, 2017: Inc. Magazine, “11 Tips for Working With Millennials…From Bosses Who Know”

February 19, 2017: New York Times, “PewDiePie Dust Up Shows Risks Brands Take to Tap Into Social Media”

February 11, 2017: Fortune Magazine, “How Women Can Get the Pay Raises Men Do”

February 6, 2017: Campaign, “Demystifying measurement in influencer marketing”

February 1, 2017: Food & Drink Magazine, “Women Like to Drink, Too!”

December 13, 2016: Inc. Magazine, “What’s Your Sign? These Bosses Want to Know”

December 2, 2016: Fortune Magazine, “20 Ridiculous Job Titles That Make Even the Most Boring Jobs Sound Thrilling”

November 30, 2016: AdvertisingAge, “Exclusivity Ruins Authenticity”

November 21, 2016: Bloguettes, “How Can I Get Approved For Influencer Marketing”

November 11, 2016: How Did She Get There, “Stefania Pomponi On Ignoring Rules And Doing Things Your Own Way”

October 25, 2016: Velocitize: “Influencer Marketing 101: Everyone’s An Influencer”

October 15, 2016: Velocitize: “Influencer Marketing 101: From Fans to Friends”

September 9, 2016: Digiday, ” ‘Who doesnt like cute?’ Popular pets spawn a cottage industry of animal influencer agencies”

September 2, 2016: Marie Claire, “Whats Your Sign? This Company is Building a Workplace Culture Based on Astrology and Myers-Briggs”

August 5, 2016: Bloomberg Technology, “FTC to Crack Down on Paid Celebrity Posts That Aren’t Clear Ads”

July 23, 2016: Business Insider, “Victoria’s Secret is ignoring a massive shift in the lingerie industry, and it could be costing it tons of money”

July 5, 2016: Digiday, “‘The hacker mentality’: The new sets of skills agency execs seek today”

April 18, 2016: Venture Beat, “Becoming the next #Batkid: The real science behind social and influencer marketing (webinar)”

March 28, 2016: The Half Hour Intern, “Influencer Marketing (with Kristy Sammis)

January 5, 2016: The Garage (by GoDaddy), “Fantastic Influencer Networks for Female Bloggers”

December 30, 2015:, “Maintaining Authenticity is the Key to Influencer Marketing”

December 30, 2015: eMarketer, “Maintaining Authenticity is the Key to Influencer Marketing”

December 15, 2015: Inc., “3 Ways Influencer Relations Can Enhance Your PR Efforts”

December 12, 2015: Success Magazine, “How to ‘Run it Like a Girl'”

December 11, 2015: Silicon Valley Business Journal, “Clever Girls Collective’s Cat Lincoln Thrives on Transparency”

November 22, 2015: SportTechie, “Why Digital Endorsements are Changing the Sports World”

September 30, 2015: Showcasing Women, “Spotlight: Cat Lincoln”

July 1, 2015: PR Week, “Celeb Elizabeth Banks Helps Share Social Joy For American Greetings’ ThankList”

May 28, 2015: Digiday, “Digiday Content Marketing Awards”

May 26, 2015: Folio, “Top Women in Media – Entrepreneurs”

April 23, 2015: MediaPost, “New! ‘Style By Method’ From Essence”

April 23, 2015: Advertising Age, “Method Detergent Starts Selling a Fashion Collection”

March 26, 2015: Adweek/PRNewser, “STUDY: Influencer Marketing Pays $6.50 for Every Dollar Spent”

March 25, 2015: CNN Money, “15 Questions with Kristy Sammis”

March 12, 2015: Adweek/PRNewser, “5 Questions on Influencer Marketing Trends with Matthew Myers”

Winter 2015: YEC Quarterly, “It’s Not Rocket Science:  Kristy Sammis on the new rules of branding”

November 21, 2014: The Press Democrat, “Napa marketing pro fueled viral Batkid campaign”

November 4, 2014: Silicon Valley Business Journal, “Clever Girls Welcomes Germaine Gaudet”

October 23, 2014: Silicon Valley Business Journal, “Meet all 50 of 2014′s fastest-growing companies”

October 3, 2014: Goal-Driven Social Media: Lessons Learned from #Batkid for your Nonprofit

September 29, 2014: National Retail Federation, “Influence the Influencer”

August 25, 2014: BuzzFeed, “9 Totally Insane Truths About Your Holiday Shopping Habits”

July 29, 2014: Fast Company, “Watch The Trailer For “Batkid Begins”: See How A City Made A 5-Year-Old Boy With Cancer A Superhero”

June 4, 2014: San Jose Mercury News, “Clever Girls Collective and KidzVuz Announce Launch of The First Family Influencer Network”

June 3, 2014: Adweek, “Clever Girls Collective, KidzVuz Create Family Friendly Online Network”

April 14, 2014: Digital Journal, “Clever Girls Collective Honored to Be Awarded Three Prestigious Shorty Awards”

April 14, 2014: San Jose Mercury News, “Clever Girls Collective Honored to Be Awarded Three Prestigious Shorty Awards”

April 14, 2014:  Inside Bay Area, “Clever Girls Collective Honored to Be Awarded Three Prestigious Shorty Awards”

April 14, 2014:, “Clever Girls Collective Honored to Be Awarded Three Prestigious Shorty Awards”

April 7, 2014: Official Shorty Awards Blog, “And the winners of the 6th annual Shorty Awards are…”

March 31, 2014: San Jose Mercury News, “Going Viral: How Clever Girls Collective Helped #Batkid Save The Day”

March 31, 2014: Boston Globe, “Going Viral: How Clever Girls Collective Helped #Batkid Save The Day”

March 31, 2014:, “Going Viral: How Clever Girls Collective Helped #Batkid Save The Day”

March 31, 2014: Digital Journal, “Going Viral: How Clever Girls Collective Helped #Batkid Save The Day”

March 25, 2014: Good Business New York, “Get Paid to Blog About Your Favorite Things”

December 31, 2013: Postano, “13 Best Social Media Campaigns of 2013″

December 16, 2013: Time Newsfeed, “Watch the Most Heartwarming Stories of 2013″

November 22, 2013: Fast Company, “Inside The Social Media Strategy That Made Batkid Go Viral”

November 21, 2013: PR Newser, “Yes, #SFBatKid Had a Social Media Agency”

November 20, 2013: Digiday, “Inside the Plan That Helped Batkid Win Twitter”

November 20, 2013: Napa Valley Register, “Napan helps Batkid go viral”

November 18, 2013: Mashable, “How Batkid Conquered the World, by the numbers”

November 18, 2013: CNBC, “Going Viral: How we helped BatKid save the day”

November 18, 2013: KiSS 92.5, “Bat Kid Warms Hearts Around The World”

November 15, 2013: San Francisco Business Times, “San Francisco answers the Bat Signal with social media”

November 15, 2013: USAToday, “Our hero! Batkid saves the day in San Francisco”

November 14, 2013: SJ Mercury News, “Batkid: San Francisco transforms into Gotham to make 5-year-old’s wish come true”

October 28, 2013: North Bay Business Journal, “Innovation Napa Valley summit focuses on economic growth”

October 22, 2013: Napa Valley Patch, “Napa Valley Needs To Diversify, Innovate To Grow Economy, Speaker Says”

October 18, 2013: KVON Radio, “Innovation Napa Valley, Emerging Entrepreneurs Panelists”

October 7, 2013: North Bay Business Journal, “Innovation Napa Valley Conference is Oct. 22″

September 28, 2013: Napa Valley Register, “Napa chamber presents Innovation conference”

September 27, 2013: Founder & COO Kristy Sammis is a Featured Speaker at the KEEN Digital Summit

September 24, 2013: Founder, President & Chief Evangelist, Stefania Pomponi awarded one of 100 “most influential and impactful media professionals of the year” by Folio

September 6, 2013: Silicon Valley Business Journal, “To pitch or not to pitch? Women startup founders weigh VC funds vs. bootstrapping”

August 15, 2013: PRWeek Tumblr, “The C*Word with Kathryn Minshew”

June 28, 2013: MediaPostNews, “Toyota Getting Bloggers to ‘Get’ Toyota”

June 28, 2013: San Francisco Business Times, “Stefania Pomponi: President and co-founder, Clever Girls Collective”

June 28, 2013: Forbes, “How To Approach Bloggers Without Offending Them”

April 17, 2013: CNET, “Surprise! Kids don’t know what the save icon stands for”

April 13, 2013: Napa Valley Register, “Napa woman helps harness power of social media for advertising”

April 10, 2013: PRWeek, “Clever Girls platform manages blogger programs”

March 11, 2013: Folio Mag, “Harnessing a Blogger Network”

March 5, 2013: Social Media Today, “Need Content? Contact a Clever Girl”

November 27, 2012: Social Media Club, LA, “CyberMonday 2012 – Doin’ It On Your Phone”

November 15, 2012: Bulldog Reporter, “Holiday Shopping Trends”

November 15, 2012: Business2Community, “Social Media and the Female Holiday Shopper”


Clever Awards

November 2016: Word Of Mouth Marketing Association, Bronze win for “Best Use of WOMM To Promote A Social Cause” for work on the National Give Out Day program

October 2016: Inc.5000, “Named 1,493 on the list of fastest growing private companies”

August 2016: SF Business Times, “Named #82 of the Top 100 Women-Owned Businesses”

November 2015: Digiday, Content Marketing Awards “Best Agency / Client Collaboration” for work on the Western Union #WUHomeCooked Program

May 2015: Folio, “2015 Top Women In Media: Entrepreneurs”

November 2014: Word Of Mouth Marketing Association,“Gold Award for Cause Marketing” for work on the global Batkid program

May 2014: Marketers That Matter, “Small Company Digital Innovation Marketing Team”

April 2014: Shorty, “Best Small Agency” for work on the global Batkid program

April 2014: Shorty, “Best Twitter Campaign” for work on the global Batkid program

April 2014: Shorty, “Best Social Good Campaign” for work on the global Batkid program


Speaking Engagements

V-Wise National Conference, Cat Lincoln: Keynote, “Run (It) Like A Girl”

Stanford Social Innovation Review Conference, Stefania Pomponi: Keynote,  “Goal Driven Social Media”

KEEN Digital Summit, Kristy Sammis: “What Is Native Advertising?”

SxSw (Tweethouse), Cat / Kristy / Stefania: “How Batkid Won Twitter”

Professional Services Marketing Group, Kristy Sammis: Keynote, “What Every Social Media Plan Can Learn from #Batkid”

Wells Fargo Social Media Steering Committee

Wells Fargo Social Media Summit

PBS Brandmasters Seminar

Unified Wine Symposium

JPMorgan Chase Webinar

PBS Publicists Meeting



Kristy Sammis on Technology Advice’s industry podcast: “American Blogger” Discussion

Kristy Sammis is on Technology Advice’s industry podcast: Who Says Project Management Can’t Be Sexy?

Kristy Sammis on Technology Advice’s industry podcast: Batkid: Past, Present, & Future