Validating digital marketing spend is difficult, yet brands continue to dedicate big budgets to influencer marketing efforts, hoping that their message reaches the right potential customers.

CLEVER INFLUENCER AUDIENCE TARGETING uses data to pinpoint exactly who your brand will reach through your CLEVER program.

Our new marketing intelligence engine allows CLEVER to start every program with your ideal influencer and her audience. This helps guarantee that your message reaches the right audience based on:

  • DEMOGRAPHIC DATA: age, gender, ethnicity, etc.

  • PSYCHOGRAPHIC DATA: interests, likes and dislikes, brand affinities, retailer preference, etc.

  • GEOGRAPHIC DATA: city, metro area, state, etc.

CLEVER INFLUENCER AUDIENCE TARGETING IN PRACTICE

Imagine you are a popular vitamin brand, thrilled to acquire shelf space at Target. To help build awareness, CLEVER works with you to define the ideal potential buyers: cosmopolitan fitness enthusiasts who prefer to shop at Target. First, CLEVER uses that profile to curate a list of influencers with audiences that include these attributes. Then we activate a program where influencers share compelling, authentic, branded content. The result: their inspired, enthusiastic readers try your vitamin on their next visit to Target.

You can now add Influencer Audience Targeting to every CLEVER program. Let us find the influencers who reach your target audience and deliver a message that matters. Contact us to learn more.

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