As we begin the new year, every advertising and marketing decision-maker is looking into what’s next: What’s the newest, hottest tech or trend to jump on in 2018? While we’re bound to see new product and service launches that’ll shake our industry, as long as social media reigns supreme, content marketing, targeted advertising, and influencer marketing will need to keep up with finicky and vocal consumer sentiment. This must inform how we do business.

Here are CLEVER’s top six influencer trends to watch for this year, and how to prepare your company or clients to embrace them.