Cat Lincoln is the Founder & CEO of industry-leading, award-winning influencer marketing agency, CLEVER.
Cat leads an elite, high-performing team in a virtual environment, leveraging cutting-edge technology and innovative management practices to cultivate a celebrated corporate culture with a 90% retention-rate. In 2017, CLEVER was recognized for its outstanding culture by global authority, Great Place to Work. The prestigious achievement was earned based on universally outstanding ratings by CLEVER employees.
With more than 20 years of Fortune 500 marketing experience, including senior roles at ADP and Wells Fargo where she managed an in-house agency with a multi-million dollar budget, Cat’s client-centric approach emphasizes service and results.
Cat’s leadership helped propel CLEVER from a bootstrapped startup in 2009 into a thriving agency.
In 2013, Cat and the CLEVER team were proud to partner with Make-A-Wish and lead the online strategy and execution of the global phenomenon #BatKid, which generated 2 billion impressions, worldwide. An in-demand speaker, Cat gave the TEDx talk on the history-making #Batkid story, Social Media & Global Participation.
Sought-after for her industry-leading insight, Cat has presented on influencer marketing strategy and leadership at conferences including NY Media Festival, OMMA Social NYC, CES, Watermark, Alliance of CEOs, San Jose Capital Club, Mom 2.0 Summit, PBS Brandmasters Seminar, Springboard Summit, Wells Fargo Social Media Summit, and the Radian 6 Users Conference.
As CLEVER’s CEO, Cat has been featured in numerous top-tier publications including, Marie Claire, Fortune, AdAge, Campaign, Mic, Digiday, and The Economist.
Cat and her co-founders established the industry as professional bloggers. Together, they authored the Today Show-featured definitive guide on the industry, Influencer Marketing For Dummies, hold three spots on Folio’s Top Women in Media list, and have been featured in industry-leading media including Inc., Fast Company, CNET, and Forbes.
For two consecutive years, Inc. 5000 has recognized CLEVER as one of America’s Fastest Growing Companies, 2016 & 2017. In 2017, CLEVER was named a Great Place to Work—the global authority on high-trust, high-performance workplace cultures— an achievement earned based on extensive ratings provided by CLEVER employees.