Stefania Pomponi is the Founder, President, and Chief Evangelist of the award-winning, influencer marketing agency, CLEVER.
Stefania sparked a modern marketing revolution when she became one of the first people to hire and pay bloggers at scale to create content for major media corporations, launching the Influencer Marketing industry as we know it.
With a prescient ability to forecast the next big thing, Stefania has what can be best described as an “influencer marketing sixth-sense.” As an expert marketer, her authentic online presence and PR expertise have been instrumental in taking CLEVER from a bootstrapped startup to successful, multi-million dollar, award-winning agency. Securing features in media outlets including Fast Company, Forbes, Inc., and Digiday, her evangelist efforts share CLEVER with the world and confirm the agency’s industry-leading role. Stefania was the force behind CLEVER’s role in the viral #Batkid phenomenon which generated 2 billion impressions worldwide.
Prior to CLEVER, Stefania helped launch influencer platforms for Viacom/Nickelodeon and Babble.com (acquired by Disney), and was on the parenting advisory boards for Graco, Disney’s Family.com & Hidden Valley Ranch (Clorox).
She is a founding Board Member of the Influencer Marketing Association and currently serves on the Forbes Agency Council and on the advisory boards for Digital Hollywood, Brain+Trust Partners, and Monetizer.io.
Sought-after for her industry insight and expertise, Stefania has presented at conferences including WOMMA Summit ’15 and ’17, Digiday Agency Innovation Camp, Hashtag Sports ’18, and 3% Conference ’17.
As CLEVER’s President and Chief Evangelist, Stefania has been featured in numerous top-tier publications including, Forbes, Digiday, VentureBeat, Bloomberg, and Buzzfeed, and has been published in Redbook & Good Housekeeping.
Stefania and her co-founders established the industry as professional bloggers. Together, they authored Influencer Marketing for Dummies, hold spots on Folio’s Top Women in Media list, and have been featured in Inc., Fast Company, CNET and Forbes.
Inc. 5000 has recognized CLEVER as one of America’s Fastest Growing Companies in 2016 & 2017. In 2017, CLEVER was named a Great Place to Work.