Stefania Pomponi is the Founder, President, & Chief Evangelist of the award-winning agency, CLEVER.
Stefania sparked a modern marketing revolution when she became one of the first people to hire and pay bloggers at scale to produce content for major media corporations—launching the very first version of the powerhouse marketing strategy we know today: influencer marketing.
With a prescient ability to forecast “the next big thing,” Stefania has what can be best described as an “influencer marketing sixth-sense.” An expert in social media marketing, Stefania’s authentic online presence and unparalleled PR expertise have been instrumental in taking CLEVER from a bootstrapped startup in 2009 to thriving agency. Securing countless features in renowned media outlets including Fast Company, Forbes, Inc., and Digiday, Stefania’s evangelist efforts share CLEVER’s game-changing programs with the world and confirm the agency’s industry-leading role.
Stefania was the force behind CLEVER’s leading role in the viral #Batkid phenomenon—which generated 2 billion impressions, worldwide.
Prior to CLEVER, Stefania helped to launch influencer platforms for Viacom/Nickelodeon and Babble.com (acquired by Disney), and was on the parenting advisory boards for Graco, Disney’s Family.com and Hidden Valley Ranch (Clorox).
Sought-after for her industry insight and expertise, Stefania has presented at conferences including WOMMA Summit 2015 & 2017, Digiday Agency Innovation Camp, Dad 2.0 Summit, and VMG Annual Symposium.
As CLEVER’s President & Chief Evangelist, Stefania has been featured in numerous top-tier publications including, Forbes, Digiday, VentureBeat, Bloomberg, and Buzzfeed, and has been published in Redbook, and Good Housekeeping.
Stefania and her co-founders established the industry as professional bloggers. Together, they authored the Today Show-featured definitive guide on the industry, Influencer Marketing For Dummies, hold three spots on Folio’s Top Women in Media list, and have been featured in industry-leading media including Inc., Fast Company, CNET, and Forbes.
For two consecutive years, Inc. 5000 has recognized CLEVER as one of America’s Fastest Growing Companies, 2016 & 2017. In 2017, CLEVER was named a Great Place to Work—the global authority on high-trust, high-performance workplace cultures— an achievement earned based on extensive ratings provided by CLEVER employees.