Ten Years Ago We Started Something CLEVER
• October 4, 2019
…and Influencer Marketing has never been the same!
Ten years ago, we started our agency with the belief that real people tell the best brand stories. A decade later, we are still true to that mission.
Ten years ago, finding and properly vetting professional influencers was confusing. We built a highly curated influencer network and, in parallel, an agency designed to support and promote their stunning work.
Ten years ago, measuring influencer programs was a mystery. We engineered the first sponsored content program wrap reports, with metrics and analytics methodologies that have become industry standards.
Ten years ago, Twitter and Facebook were uncharted territories, YouTube was up-and-coming, and Pinterest, Instagram, and TikTok didn’t even exist. We built a model to support sponsored content on any and every platform. And we measured it.
Ten years ago, no one believed that influencer marketing was real, let alone positioned to become a $40 billion industry. But we did.
And we couldn’t have done it without YOU!
Please join us in celebrating TEN YEARS of CLEVER! This lookbook is our way of honoring our industry leading work, our exceptional staff who are the best at what they do, the incredible clients who trusted us with their programs, and the talented influencers who made it all possible.
Here’s to the next ten years and beyond!