Tiger Woods is a Brand Liability. Here’s Why.
• December 1, 2017
Golden boy, no more. Despite a buzzed-about comeback on the green, Tiger Woods is a major brand liability
Head on over to TheStreet’s newest piece, “Tiger Woods’ Comeback Won’t Revive His Brand,” to catch some wisdom from our very own Stefania Pomponi. CLEVER’s president & founder’s expertise breaks down why no matter what Tiger does on the golf course this year, he’ll never secure the sponsorships he once did.
Let’s be real, between Stephen Curry and Tiger Woods, who would you pay to represent your brand?